Sony Corp. achieved extraordinary growth of 55.5% in 2007, propelling it to No. 8 in the global rankings, up from No. 14 in 2006. The key factor behind this growth was demand for chips for Sony's own PlayStation 3 (PS3) video-game console.
Toshiba also benefited from supplying chips for the PS3 as well as its success in NAND flash memory. The Tokyo-based semiconductor supplier attained the third-highest revenue growth among the Top 10 suppliers in 2007 with an increase of 20.2% from 2006. This has positioned Toshiba to vie with Texas Instruments for the world's No. 3 rank in 2008.