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Why publishers are killing their own games with pre-release hype

GamesRadar - If there’s one thing that gamers are sensitive about on the internet (and there are many, but I’m picking one for the sake of this argument), it’s spoilers. Quite rightly, no-one wants any game they’re looking forward to spoiled by the premature release of what would otherwise be exciting story or gameplay discoveries. Doesn't matter if they're blown by other gamers in the days following a launch, or journos privy to unreleased game content... it's always annoying.

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