Richard Bailey of The Koalition writes:
When Ubisoft released the original Assassin’s Creed way back in November of 2007, they took a serious gamble on debuting a new IP in a gaming market dominated by familiar franchises. Luckily for them, this calculated risk paid off and everyone saw immense potential for the series moving forward. In the years that followed, every Assassin’s Creed sequel has either been praised for it's positive breakthroughs or criticized for it's negative setbacks. In a nutshell, these issues had to be expected solely because of Ubisoft's desire to maintain a standard without jeopardizing the integrity of the whole franchise.