From the article, "The “E3 Effect” is the well-known phenomenon where games just look so much cooler at E3 than they ever will on your home computer. It’s particularly magnified in fantasy games. When it comes to big promises, fantasy just has an easier time making them, and those promises shine so much brighter in the glowing, throbbing, halls of E3. It doubles up on massively multiplayer online (MMO) games, which promise fully populated worlds filled with goodies. Thus, when it comes to getting maximum excitement, fantasy MMOs are must-sees in the sacred halls of the L.A. Convention Center."