Interview: Perplex City Creators Craft 'We Tell Stories'

The milieu of digital games has been significantly extended by the Alternate Reality Game, which was pioneered by titles such as Majestic and The Beast, and uses puzzles and clues hidden in webpages and even real-life to entice readers.

UK ARG startup Six To Start, founded by Dan and Adrian Hon - previously at Mind Candy, where they developed the collectible card-based Perplex City, described as "the world's first commercially successful ARG" - is now embarking on its first projects as a new company.

Simon Carless of GameSetWatch had a chance to chat both to representatives from Penguin and from Six To Start about this unique collaboration - starting with Jeremy Ettinghausen, digital publisher at Penguin.

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