30°
Submitted by VirtualKatz 724d ago | opinion piece

Sony’s Marketing Slogan for PS4 “Greatness Awaits”; Can Their Marketing Be Great?

VG Republic Writes: One things for sure when it comes to marketing, outside of Microsoft, no one really knows how to showcase their prized machines. Not Nintendo, and surely not Sony as neither did anything with their last launches; Nintendo with the Wii U and Sony with the Vita. According to a leaked report scooped up by Siliconera, Sony is looking to up the pressure for the marketing behind the PlayStation 4, once officially and fully revealed at E3. Their slogan for their newest console aims at greatness with the catchphrase “Greatness Awaits”. When it comes to pushing a new console it is all about marketing; gamers know about the system but the name of the game is to bring more people to the console and therefore showing it off in promotional content is pivotal. They are aiming to achieve greatness with their newest console, but first must come greatness in marketing it. (PS4, Sony)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Review: Assassin's Creed Chronicles: China - Geeks Under Grace

2m ago - Geeks Under Grace takes a look at Assassin's Creed Chronicles: China (PC) from Climax Studios and... | PC
10°

Horror Adventure ‘The Human Gallery’ Lands on Greenlight

4m ago - Hardcore Gamer: "Now that they’ve got enough to present, The Human Gallery has come to Steam Gree... | PC
Ad

Xenoblade Chronicles 3D (3DS) Review

Now - Justin takes the latest 3DS remaster for a spin. | Promoted post
10°

Blizzard takes a stance on “Ninja Looting” in World of Warcraft

4m ago - After introducing a new tool to form raids with Patch 6.0, Blizzard finally takes a stance on pla... | PC
10°

Final Fantasy IV: The After Years Now Available For Pre-Purchase On Steam

4m ago - GeekSnack:" Final Fantasy IV: The After Years, the sequel to the classic role playing game develo... | PC
40°

Goat Simulator Review - TXH

7m ago - James writes - "Now it’s made the leap from PC to Xbox consoles after developmental work from Dou... | PC