40°
Submitted by Agent_hitman 811d ago | news

Looking for a comeback, Zynga embraces austerity and FarmVille

SAN FRANCISCO (Reuters) - In the past twelve months, Zynga Inc has struggled with a contracting player base, a deflated stock price and waves of layoffs. Now it is coming to terms with downsized ambitions.

As Chief Executive Mark Pincus, 47, leads the online games developer he founded in 2007 through perhaps the most crucial year of his tenure, he is pushing to restore revenues by doubling down on "FarmVille," the franchise that took Facebook users by storm four years ago and launched Zynga to stardom. (Android, Casual games, iPad, iPhone, Mobile, PC, Tech)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
40°

Guild Wars 2 Making Drastic Changes to Fractals With Heart of Thorns Release

2h ago - ArenaNet will be making some drastic changes to Fractals of the Mists with the release of Guild W... | PC
40°

I Appreciate the Arkham Knight's Origin (Spoiler Alert)

2h ago - When Liam first heard the premise of Rocksteady’s then-highly anticipated supposed finale in the... | PS4
Ad

Win a Pro-Painted Ghorgon!

Now - Turbo Tape Games is pleased to announce a contest for an exclusive Ghorgon miniature hand-painted by Dave Taylor! | Promoted post
40°

Final Fantasy Explorers Out January 29th 2016 in Australia

2h ago - Final Fantasy Explorers will be available on January 29th, 2016 in Australia for the Nintendo 3DS. | 3DS
40°

Relic Hunters Zero Targets August Steam Launch

2h ago - Here’s some pretty sweet news for folks who would rather not spend money on Steam at the moment.... | PC
40°

10 Dead Franchises We Hope Rise From The Grave

2h ago - From G4/SyfyGames: Video game franchises are like comic book characters, vampires, and Madonna: t... | Culture