Gaming Nexus reports: "Mpowerplayer, the leading provider of online mobile game trial and merchanding for the wireless industry, announced that it has surpassed a milestone of 12 million mobile game demos played by over one million consumers. This rapidly expanding audience of worldwide mobile gamers has emphatically embraced Mpowerplayer's PC-based try and buy storefront solution.
"We've brought the iTunes approach to mobile gaming," said CEO Michael Powers. "Now everyone can easily find and try mobile games right from the comfort of their PC."
Most mobile consumers' exposure to mobile games is limited by short text descriptions, occasional screen shots, and slow browsing on their cell phones. Analysts agree that poor discovery and hassle-prone consumer experiences continue to hamper industry growth".