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Why Candy Box became more social than 'social games

GamaSutra - Over the last week, the Twitter feeds of game creators and fans alike began to fill with a peculiar wave of notices about candy. Things like: "I've maxed out at 100 lollipops a second," and "I've now thrown 1000 candies on the ground, why am I throwing candies on the ground," and people answering frog riddles and upgrading their swords into better swords. It looked a lot like a Facebook game.

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