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AMD talk up drive to “transform AMD into a gaming company”

PCG:While the arrival of the Radeon HD 7990 wasn’t exactly a watershed moment in PC gaming AMD’s statements surrounding the launch were intriguing. AMD’s senior product manager, Devon Nekechuk, was adamant they were looking to “transform AMD into a gaming company.” From recent developments at the Texas-based company that transformation looks to be gaining pace.

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NYC_Gamer1931d ago (Edited 1931d ago )

AMD might as well focus on gaming since they can't compete against Intel in the cpu market

hennessey861931d ago (Edited 1931d ago )

For the money they charge, there CPU's are very good. You have to have competition, I'm running an FX 8120 overclocked to 3.9 ghz and I have no problem running the latest games on high settings with a XFX 7850 2gb GPU

NYC_Gamer1931d ago

Intel is way on top of the cpu market performance wise.Its got to the point where Intel is just competing with themselves because AMD is far behind in the cpu race..

DeadlyFire1930d ago (Edited 1930d ago )

Intel has the High end market and the top Mid range market. AMD skims in the middle of the Mid range market with its latest top end products. Any push into the High end segment is a 50/50 shot for AMD right now. They are playing it conservatively so they don't bottom out when they do take the plunge to attack Intel again.

CPU power isn't really much to it for games these days. All they need is 4 to 8 threads and CPUs with 4 to 8 threads have been around for at least 7-9 years. Guess what brand new chips have 4 cores and 8 threads too! So not much has changed CPU wise. Sure some speed, but not entirely necessary if you have 4+ Tflop GPU power behind it. That in itself isn't really required 2+ Tflops is a decent range GPU.

AMD and Intel have been going at it for awhile now, but other competitors are on the horizon. Mostly in the ARM market with small CPU tech at the moment. They could expand into the CPU world one day.

NVIDIA is bringing ARM to desktop level performance by 2020 or so it is said. Other ARM chip producers could follow or use NVIDIA's ARM setup.

NVIDIA will be using gaming heavily to market its ARM APU line up when it does arrive. AMD/Intel will have to compete directly with NVIDIA for this stake of the market. AMD is doing the right thing. Its going after NVIDIA as its prime target first and foremost. Intel is a 2ndary concern for AMD.

Autodidactdystopia1930d ago

I had amd for the last 6 years,

changed to intel 2 years ago BEST DECISION EVER.

CHANGED TO NVIDIA 1 week ago.

BEST DECISION EVER.

Amd needs to get their shit together honestly. their drivers are what made me make the switch.

Nothing worked with opencl nothing was hardware accelerated eventhough amd kills it in compute performance.

Nvidia everything works better, no driver issues, no crashes, everything works with cuda/PhysX Its just so much easier. less headaches.

I love amd and will always be an ATI boy at heart but they really need to get their shit together before I consider getting back with them.

Blackdeath_6631930d ago (Edited 1930d ago )

soz, intel make better cpu's. i'm a fan of amd's GPU's though i prefer them over nvidia's. ive been expecting this from amd, they are powering both next gen consoles meanwhile intel seems to have a focus on tablets,ultrabooks,all-in-ones etc... with their low power consuming cpu's

cannon88001930d ago

I have an amd fx 8150 overclocked to 4.6 ghz and it runs everything I can throw at it. I know Intel is better but what's the point if all I do is game with it.

+ Show (3) more repliesLast reply 1930d ago
aquamala1931d ago (Edited 1931d ago )

Intel is years ahead of AMD (on CPUs) now, but they don't want to completely crush AMD because they need AMD to be around so Intel is not a monopoly.

Intel's been shipping Ivy Bridge in 22nm, and moving on to 14nm. while other foundaris are just moving to 20nm. Intel's a full generation ahead of competitors right now.

abradley1931d ago

I'm still going to be sticking with AMD for the future. I've never had an issue with any board ever bought from them and they perform perfectly fine during heavy gaming.

I've never liked having Intel chipsets, never seem to perform as they are suppose to.

caseh1931d ago

Possibly further ahead than that considering they never release the successor to the most recent CPU until a certain timescale/unit quota in terms of sales has been met.

3-4-51930d ago (Edited 1930d ago )

How can't they compete ?

They are 1 of 2....

It's an ideal situation for any company.

That is the closest thing you can be to a monopoly kind of...

uuaschbaer1931d ago

If they want to get into this media centre business it's not altogether entirely stupid, though we've been waiting for that particular Messiah for quite a while now.

NarooN1930d ago

I've been using AMD cpu's for ages now, never had any problems maxing my games out. People place far too much importance on CPU requirements for modern gaming anyway. Most games are GPU bound. People with Phenom II's are still gaming just fine lol, dunno what all the doomsday comments across the web are on about.

Intel has better performance but they also have a fuckload higher R&D budget as well.

Lone_Man1930d ago (Edited 1930d ago )

people dont realize that xbox 720 and playstation 4 sales are the only thing that can save AMD and help them to wipe out there debt. i dont know but even than the margin from the profit of ps4 and 720 sales is so small that even nvidia turn down the deal with sony and microsoft. i always loved AMD for there graphic cards. even right now i am using 7870 but there future is very dim.

socks1930d ago

That was totally incomprehensible. You say one thing and immediately refute it: PS4/Xbox sales will save AMD but margins are tiny so they wont.

Seriously, get off the pipe.

AMD will only break even or make a small profit off next gen support. AMD is going to try to leverage that status into the PC gaming world. That is all this article says and it seems logical.

Lone_Man1930d ago (Edited 1930d ago )

my bad lad...i should have wrote may or could in place of "CAN".

socks1929d ago

You think that 2 words are the only problems then it's really time to focus during English class.

Disaster.