EA: Ads Not 'Silver Bullet' for Cheaper Games

If you're still waiting for in-game advertising to bring down the price of packaged games, it's time to stop holding your breath.

There was a time not too long ago when people speculated that in-game advertising could bring down the retail price of games.

A few years and $60-per-console-game later, you can see that such notions were just a fantasy.

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Harry1903923d ago

actually go directly to financing game production in the short term.

hitthegspot3923d ago

I don't know about you but the blood is starting to rush to my head.