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Submitted by Rearden 1015d ago | opinion piece

Why no E3 press conference is a catastrophe for Nintendo

"By skipping the big E3 press event, Nintendo is effectively saying they are not in the same league as Microsoft and Sony." - Wii U Daily (E3, Nintendo, Wii U)

MultiConsoleGamer  +   1015d ago
It's a big mistake for any company to diminish their presence at e3. It's the most important gaming event of the calendar year.

I'm also shocked 2k games is skipping the big show entirely, along with a few other smaller companies.
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donman1  +   1015d ago
Nintendo decided to make this E3 all about showing games and allowing attentants to play them. So how exactly is this a problem?? The last time I check E3 is about Games, Games and Games. Sony/Microsoft need to do their traditional press conference because they have to showcase their new hardware. Nintendo did that last year.
BitbyDeath  +   1015d ago
"Nintendo decided to make this E3 all about showing games"
Behind closed doors

"and allowing attentants to play them"
Leaving millions in the dark.

"So how exactly is this a problem??"
You really need to ask?
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HammadTheBeast  +   1015d ago
Well, there's no live streams or hype for games being p
played in some showroom somewhere.
SilentNegotiator  +   1015d ago
Booths will never get a tenth as much attention or coverage as a conference.

Saving a couple million will not be justified when they're losing 90% of the attention of the most important media event of the year and losing the confidence of investors by not having a conference.

Nintendo having a couple of bad conferences does not justify it either; that's not a call for them to stop, but to revise.

Only through the thickest of fanboy goggles could anyone think that Nintendo made a good move.
DeadlyFire  +   1014d ago
Nintendo, Microsoft, and Sony typically have a conference every year to discuss new games at E3. Nintendo not doing that is a big blow to their public reputation. Could mean they are lacking games, but then again they have Nintendo Direct they will likely use to showcase their games before E3. If neither are present I would expect Nintendo to be forfeiting this generation. They clearly see their mistake this time I believe. Even if the machine is 20-30 times more powerful than the Wii.

I still expect Nintendo to come out this gen in 2nd place. I could be wrong and Andriod consoles could hit Nintendo's market as well, but not certain on that. Its still way to early to spell doom for Nintendo just yet. I say 2015 we will have a clear picture.
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famoussasjohn  +   1014d ago
"The last time I check E3 is about Games, Games and Games."

Ya..and the Wii-U is struggling to even get those.
donman1  +   1014d ago
@ BitbyDeath

The points you are trying to make are nonsense.
Please try and explain:
"Leaving millions in the dark" when journalist and gaming websites will provide coverage of the games they are shown and have played.
"You really need to ask?" Yes, please let me know how their decision to focus on games is a problem.
LOGICWINS  +   1015d ago
LOL, as if the majority of gamers watch/know what E3 is? Ask all the soccer moms, preteens, and casuals if they know/care about what E3 is.
SilentNegotiator  +   1015d ago
But you don't get the word of mouth if gamers online don't get the news to spread. You need a majority of dedicated gamers attention for any of it to drip down to the casual audience.

And gamers WILL be overwhelmingly discussing the Ps4/720 conferences over anything Nintendo shows off at a booth or behind a closed door.
Nitrowolf2  +   1015d ago
The thing is Logic, with Sony and Nintendo they are showing us their games, releasing videos, ect ect.
Nintendo is doing stuff behind closed doors, meaning we'll have to wait longer to see any of that gameplay or may not even get to see it.

Now putting that aside, those who don't watch E3, what are they most likely to hear about a game that was shown to everyone, including the public, or a game that was shown to a very tiny base. Word of mouth is stronger, especially if they'll be able to look it up after being told it.

Yes there are a bunch of people who don't know what E3 is, but there's also a bunch of people in America who don't know the first president.

There's never a "majority" that knows something if you put it like that, but that doesn't mean E3 isn't one of the biggest, if not is, events out there.
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LOGICWINS  +   1015d ago
Anyone who wants info on the Wii U can type in "Wii U" in Google and the first link that will pop up will be Nintendo's Direct Feed.

It's the SAME thing.

Media will have Nintendo's Direct Feed on their sites just like they have Sony/Microsoft's conferences.

We will get gameplay, previews, screens and trailers of Wii U games on Youtube just like we will have gameplay, screens, previews, and trailers of 720/PS4 games.

Unless you plan on physically being at E3, you will get EQUAL online coverage from the Big Three.

"Nintendo is doing stuff behind closed doors, meaning we'll have to wait longer to see any of that gameplay or may not even get to see it."

Explain to me how GTAV is the most anticipated game of the year, yet all the gameplay thats been shown of it is behind closed doors?

You don't need some big ass song and dance conference to get exposure.
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G20WLY  +   1015d ago
E3 is important in terms of feeding the press, which in turn feeds public awareness.

You're right; it's really only us lot that will actually watch the whole thing.

But it's less about E3 as an event, more about generating a buzz via the (especially non-gaming) press and therefore creating that wider awareness among the demographics you mentioned.

Well, that's just how I see it, anyway.
LOGICWINS  +   1015d ago
^^Its not the conference that the press cares about. Its the information WITHIN that conference that people want. Lets assume Sony/Microsoft did their conferences, yet we subtract the audience(no fanboy cheerleaders and no press).

Afterwards, Sony/Microsoft make recordings of their conferences and post the videos on Youtube on the morning of June 10th, naming them "Sony Direct Feed" and "Microsoft Direct Feed" respectively.

Can you please explain to me what difference it would make if Sony/Microsoft took this approach as opposed to a live conference?

In both cases we will have gameplay footage, the opinions of the media, price drop announcements etc. So what exactly is the problem?

Too many of you live in the console war bubble. You put way too much stock into E3. E3 didn't sell the Wii. Oprah, smart marketing, and word of mouth did.
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Nitrowolf2  +   1015d ago
first I notice with my first post I said Sony and Nintendo, I meant Sony and Microsoft XD (not directed at you Logic, just in general)

"Explain to me how GTAV is the most anticipated game of the year, yet all the gameplay thats been shown of it is behind closed doors?"

Because the majority knows how GTA plays already, however that doesn't mean they haven't been shouting at Rockstar these pasts months demanding screens/footage (on their site there were countless posts about this).

If Nintendo announced a game called " Jabba The Hutt: Huts Escape" (don't ask me why I just imaged that), but showed it behind closed doors the only thing we would be able to know about this game is that it's a starwars game and the little bit of info of the gameplay. The vast majority of people here in this world thinks like this.

"I'll believe it when I see it"

How often do we get to see the gameplay footage of games behind closed doors? Either never or it's months, and i mean months away. if Nintendo did release gameplay footage say the next dya or week, then yea it';s not at all harmful, but the focus of gamers will be on Microsoft and Sony. More people will be able to write about previews, shwo off the gameplay, ect ect.

Of course we care about the info at the conference more than the conference itself, but being there to present it makes a bigger impact than telling people this stuff behind doors and waiting for it to reach the public.

If Sony or Microsoft missed E3 it would still be a big deal, sure the majority of gamers don't use the net to check this stuff up, but that's a pretty big chunk that does.

I like to think that the general way that gamers feel towards a game/announcement on the internet reflects how it'll do in reality. You act as if the internet for gamers is a small thing when it comes to these things, but it's not. Yes not everyone watches E3, but either way the amount of attention that a video is gonna get compared to a written announcement with no screens or antyhing to really back it up is much larger.


Actually it is XD, different type, but still is.

"Will your tv turn itself on when E3 starts?"

Yes, timer + DVR functions :P . I know I am a disgusting human.
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SilentNegotiator  +   1015d ago
"Anyone who wants info on the Wii U can type in "Wii U" in Google and the first link that will pop up will be Nintendo's Direct Feed.
It's the SAME thing"


No. E3 is marketing. Someone googling is not marketing.
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LOGICWINS  +   1015d ago

No. E3 is marketing. Someone googling is not marketing."


How does one GET to E3 content if they don't look for it? Is Kaz Hirai or Major Nelson going to bitchslap everyone on the planet and tell them to watch E3?

Will your computer turn itself on when E3 starts? Will your tv turn itself on when E3 starts?

@Nitro- LMAO!
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jetlian  +   1014d ago
logic its this simple you don't announce major games on the e3 floor!! Doesn't matter if nintendo is at e3.

All major news outlets will be attending and unless they go looking for an announcement they wont see it.
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Mounce  +   1015d ago
b-b-b-but the Nintendo fans say Nintendo doesn't need no stinkin' e3 cause Nintendo are just so awesome and strong!. . . .

*tries to hold back laughter*
akaihana86plus  +   1014d ago
OwlEyes  +   1014d ago
They don't need E3.

In this day and age, Nintendo could unveil a new game to three people in the middle of a desert. News and pictures of the event would still be on the internet within an hour.

Or to put in another way, if E3 was "so" important, why did both Sony and Microsoft choose to show off their new consoles beforehand?
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Mounce  +   1014d ago
Saying Nintendo doesn't need E3 is both arrogance and ignorance.... Hope you know that OwlEyes.

You talk like you visualize Nintendo being 'Above everyone else'....really, really pathetic I have to say.
StraightPath  +   1015d ago
here in N4G they believe everyone in the world tunes into E3.. wrong the people that actually watch E3 are a very small minority. Ask any average person what is E3....

" E3 What? " they will reply. Gamers watch E3 casual gamers don't know what that is even.
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MEsoJD  +   1014d ago
Agreed. It's the one event where the world takes notice of games. Even non gaming media outlets cover E3 to some degree. This is the time Nintendo really needs to impress.
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DA_SHREDDER  +   1014d ago
Nintendo own their market, they don't need to compete with sony or microsoft directly, they will continue to just make first party titles till the end of time.
MultiConsoleGamer  +   1014d ago
That's actually very true.

But E3 is still very important. It has a riple effect on people who don't even know about the show. It also drives consumer sales through the holiday season.
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Moonman  +   1014d ago
It's not a "catastrophe". That is just extreme wording. Nintendo will bounce back like always.
miyamoto  +   1014d ago
after two e3 disasters they are not repeating it for the 3rd time. something tells me there is nothing substantial to show anyways as their bodies aint ready to show the promised zelda hd.
Donnieboi  +   1015d ago
I really think Nintendo should have prepared for an E3 conference. This is one of the biggest E3's of the next generation. Wii U needs to use this opportunity to flex it's muscle if it want's to stand against PS4 and 720, imo.
PopRocks359  +   1015d ago
I'm pretty indifferent on the matter since I have no real opinion on how it will go either way. On the one hand, it would be tough for Nintendo to get a lot of attention while competing with two brand new consoles. On the other, it's the biggest game event of the year.

Oh well. At least they don't run the risk of another embarrassing presentation. I of course am talking about the "interference issues" with Skyward Sword during E3 2010.
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Donnieboi  +   1015d ago
Agreed. I'm also leaning a little more neutral too, but my only pet-peeve is that it's the fact that it's during PS4 and 720's big conferences. If I was Iwata, I would show the new rumored Retro Studio game, The new Mario, SMT x Fire Emblem, monster Hunter 4, Zelda WW remake, and the new Zelda cannon game, all during a big event made just for Nintendo.

THAT list right there is VERY impressive, so I see how they can still have a strong presence. I just wish they didn't officially cancel the presentation itself, because it looks bad. At least we can look forward to those games :).
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from the beach  +   1015d ago
I think it's a bit unfair to highlight that Skyward Sword demo (especially since that conference was boss) when MS have had their problems on stage showing Kinect and Sony last year with Wonderbook.
Root  +   1015d ago

It has a ton of games to show and the Wii U needs to exposure. They shouldn't go into hiding because of the PS4 and the Nextbox

They have Bayonetta 2, Mario Kart U, Super Smash Bros U, Yoshi Yarn, Zelda U, Retro Studios new game, new IPs to show....I could go on

Why do a smaller show with less exposure when they have so much to show off.

Seriously it makes then look like they are running scared.
CouldHaveYelledUiiW  +   1015d ago
Again while I could give lots reasons why Nintendo taking this gamble, could be a good thing-

I don't for any reason believe that this could ever be a "Catastrophe" .

If an EXTREME condition befalls Nintendo it won't be because they had or did not have an E3 Press Conference.

I look at the Last picture in the article, that has Reggie standing in front of a screen that states "Playing = Believing"

Last I read about Nintendo's smaller E3 Press Events, was that they were going to let a select few Press Members play their games.
I think they are doing this because they believe in their Gameplay, because they believe that "Playing = Believing".

I really don't get all of this "street brawl language" that is creeping into defining Billion Dollar companies.
I assure you none of these Billion Dollar Companies are scared of each other they are only afraid of losing OUR money.

(Some of them are even friends off "court").
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BitbyDeath  +   1015d ago
"I don't for any reason believe that this could ever be a "Catastrophe" ."

It's not, just disappointing.
Santa is on his way but this year you get less presents.
CouldHaveYelledUiiW  +   1015d ago
But I disagree.

Maybe I shouldn't have disagreed.
It is disappointing only because I like Press Conferences.

But the truth is I don't know the outcome.

I gave you a Bubble-Up Vote however- so my bad. I owe you some agrees- sorry.
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BitbyDeath  +   1015d ago
No worries, i'll agree your disagreed agree
OwlEyes  +   1014d ago
You'll still get the exact same presents, but without the boring bits - game devs trying to be funny and failing, endless pie charts.....

99% of people never go to E3 and will watch it on a video stream. This year, the only difference is you'll be watching a Nintendo Direct on the video stream instead.
LOL_WUT  +   1015d ago
Nintendo is making a big Mistake. ;)
ATi_Elite  +   1015d ago
Good move
No need for Nintendo to waste money on a Presser when they have nothing new to show

SOny/MS got New Hardware and NO MATTER what anybody else does the BIAS media will focus on SONY/MS new hardware. Kinda rightfully so as it is new hardware.

So it's best for Nintendo to just make sure they got a line-up of kick butt games for gamers to play.

They need Mario, Zelda, Metroid, Yoshi, Pokemon, and Donkey Kong ASAP!

Perfect example:

"Nintendo just showed the WIIU teleporting Mario into your living room and using your furniture to create a game world"

"That's cool i guess but back to the PS4's 8GB GDDR5 Ram set-up we just can't talk about that enough and how wonderful it is"
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lilbroRx  +   1015d ago
Well said, Nintendo is playing it smart.

The only people who are complaining about Nintendo not holding a press conference are people who don't like Nintendo, and that should speak for itself.

Why would gamers who normally belittle Nintendo products, want them to become software only, and biggest of all, constantly express how they have no interest in what Nintendo releases make such a fuss about them not holding an E3 press conference if it was good for Nintendo?
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OwlEyes  +   1014d ago

Also, I find it odd that gamers are moaning about Nintendo abandoning the gimmicks, focusing on the gamer, and ignoring the causal audience.

Surely, that's what people have wanted for years?
RAFFwaff  +   1015d ago
no nintendo are effectively saying that they can reach more fans and potential software/hardware buyers thru nintendo directs while using smaller shows at e3 for media coverage.
OmniSlashPT  +   1015d ago
Nintendo is basically giving the show to Sony and MS to fight each other of. Nintendo kinda admits they've lost with these decisions.

Anyone that thinks this was a smart move has absolutely no idea what E3 means to the industry, the gamers and investors.
SpiralTear  +   1014d ago
Why do you think that just because there's no major press conference that Nintendo is just sitting around and doing absolutely nothing? There are still Wii U games in development, most being directly from Nintendo, so I don't get your logic at all.

I'm not saying this is a smart move. It's more a confusing move if anything (because we really have no idea what'll result from this until after E3), but you're implying that since Nintendo "lost" that they're done for good, which is just plain false.
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stuna1  +   1014d ago

Your absolutely right! This is one event where the investors take center stage! For those who know so much about stocks and marketshares, look at past E3 presentations to see the direct correlation to said companies and how their stocks are affected in relation to those who present.

A Nintendo direct will not be sufficient to generate the necessary momentum needed to generate massive stock activity like a E3 presentations will! E3 caters to the serious gamers, techno geeks, major media outlets, but it also give the investors a firsthand view of the reactions that are generated through a good or, bad presentation!

Those thinking Nintendo made a good call, should rethink their stance on this! This is not the same thing as an developer not presenting, they have a little more le'way on when they make an announcement as opposed to the platform they're developing for.

E3 is an event where investors can get a handle on what direction a company might take in the forseeable future and can make adjustments accordingly.

Notice how there are similar events in different areas of the world, at different times of the year! To promote growth in that particular region.
jameson12345  +   1015d ago
Some say its a good thing, some say its disappointing, but not the end of the world, some say its a catastrophe. This just proves that we really can't tell how this will turn out until the actual conferences happen, and then the aftermath. I just hope it goes well for all three, and that a third party developer (Like Ubisoft) doesn't outshine the actual console makers.
SpiralTear  +   1014d ago
"...that a third party developer (Like Ubisoft) doesn't outshine the actual console makers."

You mean like last year?
jameson12345  +   1014d ago
Yes, I mean like last year.
jcnba28  +   1015d ago
Nintendo have been in the business longer than sony or microsoft, I think they know what they're doing.
McScroggz  +   1014d ago
Sony has been one of the worldwide leaders of electronics for decades but they are in fairly serious financial trouble right now despite still making excellent products across the board.

Sometimes being in a certain business for so long means you risk not understanding how the markets are changing. Nintendo is smart, but clearly they've made some mistakes - the Wii U included.
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Hicken  +   1014d ago
Cuz they've REALLY hit the Wii U out of the park.

Oh, wait.

It's not a good idea. You've got some people thinking it doesn't matter, but it does. Sure, you don't have every random gamer out there watching, but WE watch. And WE relay that info.

Well guess what: if WE don't get to watch, WE don't relay any info(because we obviously don't have any). That means less exposure and potential hype for whatever they show off.

E3 is also covered by non-gaming media publications from around the world; they won't have much to report if everything Nintendo has to show off is behind closed doors.

Being "in the business," by the way, doesn't mean a lot of anything. Oldsmobile had been in the auto industry 102 years when they finally went under. Sony's been doing electronics for decades and that hasn't saved them from being in trouble. Hell, being in the industry longer didn't stop them or Sega from getting decimated by Sony for two straight generations.

I'd say to be realistic, but fanboys seldom are.
jcnba28  +   1014d ago
I'm sorry, but your just wrong. The Most important people, the fans, aren't allowed to go to E3 anymore. You are required to be actively working in the industry to get in.

The Developers that attend E3 are the big boys. The ones who know what the Wii U is and what it can do. No press conference is going to sway them. All of their employees are just as much in the know, but really have no say in what platforms they Develop for. The studios Nintendo needs to target are the ones that cannot afford a pressence at e3.

As far as the press is concerned, E3 gets Nintendo a single article from most publishers. Those articles typically mention the good in passing and continue to harp on everything they didn't like for the rest of the write-up. The same thing happens for Sony and Microsoft.

Nintendo directs have proven to grab the world attention. Most game publications end up writing a Lead up article, content coverage and a post presentation review, triple coverage. When Nintendo moves a head with a series of presentations, the sheer number of articles will simplly push their name into the headlines.

E3 presentations tend to lag, a lot. If you watch any metered streams, you will see interest constantly flatlined with random spikes. By splitting up the information Nintendo can avoid this problem and grip people with the substance.

Most importantly, Nintendo will get to make use of the political tactic known as bracketing. E3 will open on the high of Nintendos first Direct. Sony will sweep in to steal the Spotlight, but just when the world starts talking about PS4, Nintendo drops the Next Direct, stealing back the spotlight. Then it's Microsofts turn, but again Nintendo follows up with a Direct pulling the focus back yet again. Then to really round things out Nintendo continues to realease more presentations through the rest of the week.

By timing the announcement of big names and new IPs, Nintendo can effectively mute the competition by simplly over loading the press with a constant stream of information.
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samekratos  +   1015d ago
um they will probably have a fall line up press conference cause e3 doesn't give em time too announce everything come on zelda for wii u,link to the past 2 3ds xl.
McScroggz  +   1014d ago
E3 isn't about how many gamers watch or don't watch E3, it's about investors and mainstream media like USA Today, Forbes, etc. Because Nintendo isn't holding a conference (at least nothing major) many of these mainstream outlets will spend much less time covering Nintendo. Thus, the non-hardcore gamers or parents who read these newspapers or watch the news/talk shows likely won't hear about the Wii U.

Nintendo has a rabid fanbase, and to address them with frequent Nintendo Directs is very cool. However, Nintendo not holding an E3 press conference and trying to capture some positive buzz for their struggling console will absolutely hurt them with the less in touch community of gamers. If they have some huge announcement or a fantastic demo or two it might help, but to say dismissing the traditional press conference for E3 is smart by Nintendo is wrong, in my opinion.

It reeks of Nintendo admitting they couldn't compete with the buzz and hype for Sony and Microsoft this year.
DivineAssault  +   1014d ago
wii u get virtually NO publisher support for current gen ports so what makes ppl think it will all of a sudden get them nx gen? No conference for E3 means they dont have enough features or games to show.. Nintendo Direct will still show off some things but those are never that good.. I dont care cuz i bought wii u just for 1st party & i know im getting a PS4 when it comes around.. However theres ppl out there who arent fortunate enough to buy 2 consoles nx gen & im sure theyre not going to buy the one that doesnt get anything other than (no offense) cartoony crap.. We will see how this all plays out but its a really big deal that nintendo isnt going to have a conference for E3 & the fans are just blowing it off like its nothing when in fact ITS HUGE!
ipe  +   1014d ago
Lmao check comments on that site/article. Nintendo sheeps in denial.

My god i dont hate nintendo but their fanboys rofl
RAFFwaff  +   1014d ago
no, nintendo are actually saying that they can communicate their products better thru nintendo directs beamed directly into their customers hands. and this is the correct strategy. it is mainly current wii owners who havent upgraded or parents of wii owners who are ignorant of the wii U's existence that will elevate wii U sales. for everyone else, nintendo WILL still have kiosks at e3 for media. Fanboys have to accept that e3 is not the amazing spectacle it once was, and nintendo has finally realised that they are not going to sell lots of wii U 's to new nintendo consumers, so it may be a masterstroke to throw their lot behind the millions of casuals and fanboys who bought a wii. Nintendo have always been accused of being a dinosaur in terms of keeping up with an ever-changing games industry, but they are the first of many to bail on an e3 circus in decline.
o-Sunny-o  +   1014d ago
Nintendo's trump card is Super Smash Bros and Zelda HD...Looks like I'm following with Sony this more this gen. Nintendo Wii U will collect dust till their HD remake comes out.

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