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Forget the console wars, the real battle is to stay relevant

Leigh Alexander writes, "The business factors that complicate this impending console generation in ways never before seen have been fairly well trodden: our attention is fragmented across multiple devices, we’re used to accessing interactive entertainment cheaply and more quickly, and cloud technology will bring the PC into the living room, meaning the all-importance of designated hardware is harder to assure.

But the cultural shift is also interesting. Who is the audience for a game console today? Certainly, I want one, but this is my career – to what extent are other single 31-year-old women like me? And even I want one, where previously I might have wanted two."

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