Last week, Apple got into the mobile-game business.
The company, which projects it will sell 10 million iPhones by the end of 2008, is trying to make it easier for third-party developers to make cool stuff for the sleek, sexy devices. More cool stuff, more phones sold. And a key part of that effort, it seems, is games.
That's all very cool - and certainly exciting for a sector of the game industry that's not exactly setting the world on fire. Despite the fact that everyone has a cell phone, only a small percentage of users have actually bought a cell-phone game. Can the iPhone change all that?