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Submitted by BabyTownFrolics 1017d ago | news

Sony CEO and 39 other executives give up bonuses in ‘unprecedented’ gesture

The decision comes as the maker of PlayStation consoles eyes a profit after four years in the red. But its troubled electronics unit may remain mired in losses despite Hirai’s bid to drag it back to profitability. (Industry, Sony)

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majiebeast  +   1017d ago | Well said
EA could learn from this gesture.
Skarlett   1017d ago | Spam
dedicatedtogamers  +   1017d ago
It must be a Japanese thing. Y'know, honor in business and all that or something. Nintendo did it when the 3DS utterly failed to sell (just prior to the 3DS price cut). And now Sony is doing it.
kreate  +   1017d ago
what about americans?
Ken22  +   1017d ago
@Kreat they take your ass to court and sue you xD. Sad but true.

@jcnba Just like your comment...
#1.2.2 (Edited 1017d ago ) | Agree(10) | Disagree(9) | Report
dedicatedtogamers  +   1017d ago
I didn't mean it as an insult. I'm just pointing out that it must be a Japanese thing, since I've never seen an American videogame company do something like this, and yet we have two of the biggest gaming companies - Sony and Nintendo - each doing it within an 18 month time frame.
creeping judas  +   1017d ago
@ Kreate, as you may have known, when the American economy was collapsing and banks were failing, they were still giving bonuses to the executives. American corporate culture is such that if you show up at work, you deserve a bonus. This does also trickle down to a lot of North American business. In my position as bank manager if I don't produce the numbers, I don't get a bonus. And that is the way it should be from the bottom all the way to the top.

I commend Sony Corporations stand on not taking bonuses this year.
Soldierone  +   1017d ago

Lol, our business' will just take a bigger bonus and run just before the company collapses. That, or they will send all the jobs to China so their paychecks get bigger, then cry when all the jobless people don't buy their crappy made products.
ravinash  +   1017d ago
Sony has had to make a lot of cut backs and a lot of people have lost their jobs because of that.
the execs are doing the right thing by not accepting the bonus as it wouldn't really be fair if they did after making so many others are out of work.

Also it shows that they care about the company and sends a good image out to all those working under them.

Mind you, you do have to remember that these guys do get paid well even without the bonus, so I think they will be OK.
Software_Lover  +   1017d ago
During the bad parts of the recession, Chrysler CEO gave up salary for a year.
nukeitall  +   1017d ago

"as you may have known, when the American economy was collapsing and banks were failing, they were still giving bonuses to the executives. American corporate culture is such that if you show up at work, you deserve a bonus."


That mantra of "if you show up for work, you deserve pay" for the most part exist in low pay jobs. Others that work hard, tend to be extremely motivated and driven by passion.

There is a reason why the US is the one country in the world that rapidly seizes market share in whatever industry there is money to be made.

Take a look at the games industry!

The fact that CEO and high ranking officials give up their bonuses, is ridiculous. They shouldn't have received it in the first place! Sony has been on a downward trend for the past 20 years or something.

Apple former CEO, Steve Jobs took $1 salary! All his income was bonuses tied to the company's performance!

"Must be an American" thing then, eh? The rest of the world is greedy?

Point being, look at things with an objective eye. Don't be fooled, these executives didn't deserve a bonus.

If they demand it, I would fire them.

@creeping judas

"@ Kreate, as you may have known, when the American economy was collapsing and banks were failing, they were still giving bonuses to the executives."

That is because these companies have scoundrel executives that keep re-appearing in our corrupt government.

These people magically downvote proposal for the better good, and then retire from the government post. Then almost always get a consulting job or something similar for lots of money. Then sometime later they re-appear in the government again, creating more mishap.

We the American people should really demand these people jailed, and get some people that want changes in.

Right now it is just a corrupt mess where rampant greed can fester.

Keep in mind that I'm not saying greed is bad, but it can be.
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Menech  +   1017d ago
Lets hope it's enough to remove then from the red, Sony really need to start turning a profit soon. They seem to be managing in the console business, but most other sectors are in ruin.
grimmweisse  +   1017d ago
They seem to be on the right track. Sony has doubled its full-year profit forecasts up from $201 million to $403 million. Seems that their playstation and financial arms are doing the serious business.
ZoyosJD  +   1017d ago
I know 535 people that need to take a pay cut more than EA CEOs. *cough*congress*cough*
MiloGarret  +   1017d ago
US congressmen probably earn 1/10 of what EA CEO's earn. At the very least they earn a lot less, and don't get any bonuses.
ZoyosJD  +   1017d ago
@MiloGarret I know someone who was a lobbyist. Needless to say just being around that group is a lavish lifestyle.

"The most recent pay adjustment for Members of Congress was in January 2009. Since then, the
compensation for most Senators, Representatives, Delegates, and the Resident Commissioner
from Puerto Rico has been $174,000."

"Members are allowed to deduct, for income tax purposes, living expenses up to $3,000 per
annum, while away from their congressional districts or home states."

"Permissible “outside earned income” for Representatives and Senators is limited to 15% of the annual rate of basic pay for level II of the Executive Schedule."

"The Members’ Representational Allowance (MRA) is available to support Representatives in
their official and representational duties."

"The MRA is funded in the House “Salaries and Expenses” account in the annual legislative
branch appropriations bills. This account has decreased in recent years, from $660.0 million in FY2010, to $573.9 million in FY2012. Additionally, the Statement of Disbursements of the House states that the The 2012 allowances range from $1,270,129 to $1,564,613, with an average of $1,353,205."

"The MRA may be used for official expenses including, for example, staff, travel, mail, office equipment, district office rental, stationery, and other office supplies."

"The SOPOEA is funded within the “Contingent Expenses of the Senate,” account in the annual
legislative branch appropriations bills. The list of total office allowances contained in the Senate report on its version of the FY2013 legislative branch appropriations bill (S.Rept. 112-197) shows a range of $2,960,716 to $4,685,632, depending on the state.25 The average allowance is $3,209,103."

That is only the "official" part.
MiloGarret  +   1017d ago
Whether or not it is lavish depends wholly of which interests you represent, environmental or HR lobbyists for instance don't usually have the same resources as others. I should know, I've been one.

The official part is the only part. However, they do often earn other incomes by sitting in different boards or the like of other organisations. That has nothing to do with their salary as congressmen though. Bribes and so on of course occur, as well as favours, but not in the extent that the public thinks.
UnwanteDreamz  +   1016d ago

Any idea how often they are in session? 138 to 190 days in a year. I can't believe you would defend congress. 128,000$ to do nothing but secure their future positions on a bank board. Half Goldman Sachs board members are ex politicians.
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KwietStorm  +   1017d ago
A LOT of company execs around the globe could do something like this and benefit the whole. Its really redundant to keep dragging EA through the mud.
shutUpAndTakeMyMoney  +   1017d ago
TooTall19  +   1017d ago
Why should they? Is EA reporting losses?
showtimefolks  +   1017d ago
i am hopeful that under Kaz's leadership sony can get back to what it use to be or atleast make profit on yearly bases

Playstation brand is not the one loosing money like some comments suggesting on this article

but more companies could have learned something from this, THQ CEO gave a discount but still got bonus when his company was about to go out of business

KAZ cares about sony along with other leaders within the company
Psn800  +   1017d ago
Well done Sony !
BattleTorn  +   1017d ago
Commenters here are paising Sony, as if they did this for any other reason than being in the red for years.

This isn't a gesture. It's a survival tactic
zeddy  +   1017d ago
i dont get bonuses anyway. surely the only incentive you need to do good in your job is your salary. why dont they just pay them bonuses at the end of the month instead of a fixed salary.
LogicStomper  +   1017d ago
If your incentive for doing good in your job is the salary, you have a job for all the wrong reasons.

Money is just a bonus to the job. People should find jobs which they actually enjoy doing, not the ones that give them more money.

You try to live a happy life, so you would want a job that actually makes you happy. Having an unenjoyable job to get money is just a waste of life, you're doing what you don't enjoy in hopes of getting something you do.

So the incentive for doing good in your job shouldn't be the salary, it should be the drive from your passion for the work.
andibandit  +   1017d ago
Let me just fix this story........
Sony slashes bonuses but manage to put a positive spin on it.
Bobby Kotex  +   1017d ago
Doing things like this is more culturally aligned with Japanese executives than American. An American CEO would never do anything like this.
Gh05t  +   1017d ago
"An American CEO would never do anything like this."

Way to make one of the most ignorant statements around...

US Airways CEO Douglas Parker
Bank of America CEO Ken Lewis
AFLAC CEO Dan Amos turned down a golden parachute

Im not saying they all do I just think its a little ignorant to assume that some people have pride and realize that if you lead a company to unprofitably you don't deserve a bonus (regardless of local).

Also many CEO take pay cuts as well some to the tune of 25% which I am sure far outweighs the measly bonus they took and lasts longer than a one time bonus refusal.


"McGee’s total compensation for 2011 declined 25 percent to $7.94 million, from $10.6 million in 2010, Hartford, based in the Connecticut city of the same name, said today in a regulatory filing. McGee’s bonus for 2010 was $1.76 million." - Bloomberg website

And he turned down that 1.76 million bonus.

What about the last 3 years SONY was not profitable did they take the bonuses?
metalgEer  +   1016d ago
It's funny how people argue about Kaz's decision to give up his bonus. This guy is a millionaire so even if he gives up his bonus this year it wouldn't affect his life style by a bit. Secondly, CEO's of giant companies such as Sony are not only offered cash bonuses but incentives such as shares and other sort of asset's from the company. So if the company turns a profit, they'll earn dividends on their shares. Probably he gets double of what he gave this year next year in entitilements and bonuses.
Downtown boogey  +   1017d ago
lojohygyhyti   1017d ago | Spam
TheLyonKing  +   1017d ago
But then you think how much are these execs on a bonus is probably nothing to them.
kenshiro100  +   1016d ago
I agree. In fact, every company should learn from this. I hope that Sony gets back on their feet. Any company going through this crap-it's an uphill battle for them.
#1.16 (Edited 1016d ago ) | Agree(0) | Disagree(0) | Report | Reply
Syntax-Error  +   1016d ago
No Surprise there
It's simple mathematics. I give up my $1M bonus this 1 year for 5 more years of employment at $350K a year.
Godmars290  +   1017d ago
Considering what CEOs salaries have become generally especially when a company's in trouble this is surprising.

Hostess would still be around and Walmat would be better regarded if their execs weren't so greedy.
Dlacy13g  +   1017d ago
I do often wonder how the execs at some of the struggling companies are making "bonuses" when their company books show the comapany is going down the tubes. Seriously, what kind of world do we live in where we reward leaders of companies for failure?
creeping judas  +   1017d ago
I think there are three executives from failing companies that disagree with your comment, and feel that they still deserve their bonuses.
Dlacy13g  +   1017d ago
To be clear, I am talking in general terms in reference to Godmars290's comment.

@creeping judas I have no doubt that almost every executive in the world feels they deserve their bonuses. But if your company or division is failing...I just don't see how anyone should be getting bonuses. Again, not being company specific here... Bonuses should be based on success nothing more, nothing less.
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Bobby Kotex  +   1017d ago
The worst was during the beginning of the economic recession in the late 2000s. Execs were giving themselves ridiculous bonuses while their companies were losing tons of money.
Minato-Namikaze  +   1017d ago
I thought the playstation division has been making a profit, but because they are apart of the tv divsion (electronics?) it doesn't seem like it makes a profit.

Edit: Nevermind i read the title wrong.
#2.2 (Edited 1017d ago ) | Agree(2) | Disagree(3) | Report | Reply
kremit-21  +   1017d ago
Hostess is making a comeback. Minus the unions who refused to cooperate as well. But im sure the unions will be back at Hostess eventually.
Godmars290  +   1017d ago
The unions were by the old company. Had agree to several pay cuts just to keep working only to be asked to take more, meanwhile the execs gave themselves raises.
Animal Mutha 76  +   1017d ago
This to me speaks volumes as the to state of the business and the perceived value of those who are running it.
Ken22   1017d ago | Off topic | show
MaideninBlack  +   1017d ago
Saw this story earlier today on a JP blog. Glad someone finally translated it.
DragonKnight   1017d ago | Trolling | show
OSIRUSSS  +   1017d ago
This sounds like an awesome Idea for a game!
danny818  +   1017d ago
Sony is really changing for the better. I really hope they win next gen. I'll support them as much as i can :)
jcnba28   1017d ago | Trolling | show | Replies(4)
gedden7  +   1017d ago
Wow but does that mean Sony in that bad of shape financially???
Tetsujin  +   1017d ago
I'm assuming it's more of a "here's extra $ towards other projects" or "you deserve a bonus for putting in time and effort" rather than Bobby Kotick who just brags about what he makes without putting anything back in the company itself.

What sickens me is there's so many conspiracy a-holes instead of actually looking at the picture of "maybe there is people out there who care enough about their employees and/or customers to sacrifice that expensive house to keep people." If I made that kind of money I'd put some of it back in the company to keep it going instead of spending it foolishly. There's a reason Kaz got promoted, and it's not because he's greedy...
caseh  +   1017d ago
Certain divisions yes, their TV div for example has been bleeding money for years.

I wouldn't be too concerned though, this gesture shows the big cheeses are more concerned about the business as a whole rather than buffering their bank balances.
grimmweisse  +   1017d ago
Sony posted their financial earning recently. Seems to be on the upside. But they still need to sort out their struggling divisions. Mostly their finance and playstation arms are doing well.
ALLWRONG  +   1017d ago
PigPen  +   1017d ago
It means what ever comes first to your mind.
sway_z   1017d ago | Off topic | show | Replies(3)
nevin1  +   1017d ago
If they play their cards right, they can get those bonuses again.
Arai  +   1017d ago
It means they are atoning for the mistake that is Howard Stringer as well for the mistakes he made and cost the company.

If anything he should be the honorable one and give up his bonuses.
joeorc  +   1017d ago
"It means they are atoning for the mistake that is Howard Stringer as well for the mistakes he made and cost the company."

for many that keep the blame game going against stringer. A) he is still @ Sony and is still on the board of directors. and B)

Last year Sony’s seven top executives, including Mr Hirai and Mr Stringer, gave up bonuses and accepted cuts to their base pay to take responsibility for what had been a record net loss the previous year, of Y457bn. Senior executives also relinquished some of their compensation in 2011.

in other words now 3 years in a row now kaz an sir H. stringer among now others are not taking any bonus until the restructure and the electronic's part of their loss's are fixed.
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BLow  +   1017d ago
All companies should do this. I remember how we bailed out companies here and people were still getting bonuses even though the company was struggling. It's bullshit and kudos for Sony for doing this. Why should you be rewarded for poor performance?
jacksons98  +   1017d ago
I think it's pretty incredible because Hirai has turned Sony around. He actually deserves the bonus.
Godz Kastro  +   1017d ago
I respect that.
Godz Kastro  +   1017d ago
Its crazy how you are trying to make MS out to be some kind of money hoarding devil when Bill Gates gave up 95% of his wealth to charity which makes that millions and millions more than any of you combined have ever done for the sick and poor.

Anything to try to get a laugh on the web. You couldve just respected Sony for this and left it at that...
BitbyDeath  +   1017d ago
He does that to avoid tax. He isn't dumb.
stage88   1017d ago | Trolling | show
Roper316   1017d ago | Trolling | show
sandman224   1017d ago | Trolling | show
TechnicianTed  +   1017d ago
'Sony CEO and 39 other executives give up bonuses in ‘unprecedented’ gesture'

More like there wasn't enough money for bonuses this year so let's make it out as if we are giving up our bonuses. Lol, great spinning.
#20 (Edited 1017d ago ) | Agree(11) | Disagree(13) | Report | Reply
oldassgamer  +   1017d ago
There's always money for bonuses...
Hozi  +   1017d ago
The one thing I never got about SONY is that....they are so damn expensive for everything electronics wise except Playstation. (Not including the PS3 at launch)

But I'm glad they dont play stush when it comes to their Games. :)
Arai  +   1017d ago
Labor/economy difference with China/Korea.
I read a while ago that the average salary in China is 248 Euro (give or take 280-300 USD) per month.
So yeah they can afford to price their stuff a lot cheaper.
Since Sony's products (I assume) is mainly designed in Japan that would explain part of the pricing difference.
GameCents  +   1017d ago
Sony products are made in China. Argument invalid.
jacksons98  +   1017d ago
They aren't the cheapest, Sony gives you good value for the money and good quality. On most items I'd rather pay a little more for good quality and that's where Sony is at.
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T2  +   1014d ago
Ya Sony still makes good quality electronics they arent disposable and electronic stores, will actually repair them
MilkMan   1017d ago | Trolling | show
ps3_pwns   1017d ago | Off topic | show
urwifeminder  +   1017d ago
This is not a good at all they are going down so long,spin this into a positive and mark me for trolling take a pay cut for the fans hysterics.
#24 (Edited 1017d ago ) | Agree(9) | Disagree(10) | Report | Reply
BattleTorn  +   1017d ago
I know, right!

Everone's praising them as if them giving up their bonuses is a good gesture.

It most definitely is not. It's because they've been in the red for years.

A company's execs giving up bonus is bad, bad sign. (cause it's presumably their last course of action)
kenshiro100  +   1016d ago
...No one implied this was a good thing. But it also shows that there are companies but there who should follow Sony's example, especially when they're company isn't doing so well financially.
brother_zero  +   1017d ago
Hey Sony this might help: reduce the price of Vita to under 200 US and reduce the price of the 7 year old PS3 to under 150 US where it should have been already. Might make some more money, just saying. Why is this hard to figure out?
joeorc  +   1017d ago
"Hey Sony this might help: reduce the price of Vita to under 200 US and reduce the price of the 7 year old PS3 to under 150 US where it should have been already. Might make some more money, just saying. Why is this hard to figure out?"

because that's not where they are freaking bleeding money like a sieve.

the TV industry is where the are loosing the money 9 years worth straight in a freaking row, sony employ's over 160,000+ people world wide, has more company assets than even Microsoft has sales of 78 billion a year but is still bleeding Money! the over head is what is killing them, bleeding more freaking Money is not among some of the answers to fix the issue.

you do not cut the price on Hardware that is in line with the same hardware level as somthing like the Galaxy SIII or iPad III just so as you can take More of a Loss and just to give the freaking Hardware away, when none of the other company's would even never go that low, as a matter of fact you would be paying quite a bit more than freaking $200.00 for a smartphone that had 128 MB of dedicated GPU ram for gaming than what Sony is charging for the PSVita, hell that's what Nintendo was charging for the 3DS and it only has 6 MB of dedicated GPU ram for the 3DS.

AND YET NINTENDO CHARGED $250.00 for a handheld with 128 MB of total system ram and a out dated dual core Arm 11 running each core at under 300 MHz AND single core GPU running @268 MHz with 6 MB of dedicated GPU ram, but Sony is slammed to high heaven charging $250.00 for a Quad Core Cortex A9 running at over 800 MHz, with 512 MB of system Ram and a Quad Core SGX543MP4+ RUNNING @ over 400 MHz, with 128 MB of dedicated GPU ram. but yet, that's all you hear is Sony need's to be price as in line with Nintendo's 3DS..yeah of course Sony needs to take a massive loss because Nintendo's undercut and used way lower spec's but Sony is expected to eat that cost?

Sony is not going to up and freaking give it away when no one else is going to even give you nearly half as much for d@mn near twice the price as what Sony is offering.

that is the truth about the handhelds today vs what's inside the PSVita, the PSVita was not made for just right now it was made for the long haul. if you want the system you may have to wait until Sony can drop the price, when its not going to break the bank doing it.
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Godz Kastro  +   1017d ago
As much as I would have loved a device like this years ago I wouldnt buy it if it was $50. Not because its not cool; it is. Im not gonna carry that around while I can just carry my ipad which will give me quick gaming experiences on the go and everything else I need all in one little package.

I dont want to play a full blown campaign on the go... Does anyone want to do that now a days?
iceman06  +   1017d ago
@Godz Kastro...In answer to your question...YES! People still want to play full blown campaigns on the go. In fact, millions do that on the 3Ds. Sure, you can get your bite-sized gaming with an iPad. However, you won't get your favorite games and characters. There's no Killzone, Mario, Pokemon, or Uncharted, etc. on the iPad. Plus, with the cross gaming on can continue games from the console on the go. I understand YOUR lack of need for this particular system. That's cool for you. I also understand that the tablet and smartphone market has cut into the handheld gaming pie. But, there is still room for those that like to game on the go.
Main_Street_Saint  +   1017d ago
I think that this shows that Sony execs are really trying and that cannot be a bad thing.
kingPoS  +   1017d ago
If only more corporations were as like minded as this shining example of duplicity. The world would be a better place.

Instead you usually feel cheated by their general policy of giving you less product for more $$$.

Gas Internet CellularNetworks CableTV you name it.
Kennytaur  +   1017d ago
Hirai is doing a great job with the company in his rescue mission. I normally don't like big companies, but Sony is one of the few exceptions.
Evil_Ryu  +   1017d ago
Holy smokes they sold 2 Headquarters 1 in new york and 1 in tokyo worth billions but still posted a loss... looks like they are in big trouble
BitbyDeath  +   1017d ago
They returned to black after selling those.
TheKayle1  +   1017d ago
456.66 billion yen lost after 4 years in red ....

selling headquarters and cutting jobs...

i dont see sony going good they need to cut and sell...stop to follow the bigs in the market...
resize ur company be what u R....
#30 (Edited 1017d ago ) | Agree(11) | Disagree(13) | Report | Reply
Evil_Ryu  +   1017d ago
great post bubble for you
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