Forget the next gen hype smoke screen, the console market is a wounded animal right now.
In the midst of the leanest period anyone can ever recall, traditional retailers are looking at the new release schedule for the next five months with nervous disbelief.
In previous years, the second and third tier releases could always tide over the industry during quieter periods, but not any more. It's blockbuster or nothing, and that not only hurts retailers, but the wider gaming media.
In short, if products aren't being released, they're not being advertised, and if the marketing money well is dry, the knock-on effect to those who rely on it is easy to predict.