"There really isn’t much of a mystery: it just works. The mystery is how to recreate it. It just works for everyone involved: the developer has less cost to worry about, anyone can be a developer, it’s cheaper for the consumer. In the end, everyone wins. Why can’t retail games be as diverse and successful? Where is the solution that has these great downloadable developers getting the same attention that retail games get, because honestly, there is no quality difference anymore."