Activision has made a killing with Skylander series. Although a greedy company, Activision sure does know how to make money off videogames. The premise of purchasing of toys and summoning them in the TV screen is a stroke of genius, and they should be applauded for their success.
NFC will be the new DLC of the industry. I’m calling it right now. Publishers will be pushing NFC toys aggressive in the future, gamers will hate them, and people will buy them. Disney has jumped on the bandwagon with the upcoming Infinity series. Nintendo has Pokémon Rumble U ready for the Wii U later this year. And I suspect that EA will join the NFC craze (because we all know how much they love money).