Submitted by VirtualKatz 607d ago | opinion piece

Is E3 Losing Its Luster?

VG Republic Writes: It seems as though everyone wants off the boat right now, the E3 boat that is. The trade show that has been the largest consumer video game show in the U.S. for the last decade and has only grown in popularity with the inclusion of the average gamer being allowed access to the show; web-streams allow those, that can’t attend, at home to still enjoy the action. However, over the last year the once mecca for showing off the latest in gaming seems to be losing its luster just a bit. While there will be the usual suspects at the show, some of the larger companies such as Nintendo are choosing to scale back their delivery to a more intimate booth showing than taking the large stage and joining the likes of Microsoft and Sony. Not only that, via Twitter, Doug Lombardi a Valve software employee got confirmation from the parent company that they would not be attending E3 at all this year. What is going on around here? A few years back companies were leaping at the opportunity to jump on stage to show off what they had done, but now it seems as though people are jumping off and to other avenues to bring forth their latest creations. Why is E3 losing the luster it once had? (E3, Industry)

cl1983  +   607d ago
It's all about diminishing returns. Its silly to spend hundred of thousands or millions if your business can't substantially re coop those funds.
VirtualKatz  +   607d ago
You are 100% right CL that is exactly what companies are thinking about, how to maximize the all mighty dollar!
jimbobwahey  +   607d ago
Or alternatively the only reason that Nintendo and Valve aren't holding conferences is because they have nothing to show.

E3 isn't losing its luster at all, it's just that certain companies don't have anything to show and so they're saving themselves the embarrassment.
fairyblaster  +   607d ago
lol . would this article even be if Nintendo hadn't abandoned E3 like they did?
KyRo  +   607d ago
After this year, everything will be usual business at E3. You can't really blame Sony or MS for holding their own events this year to show what their next consoles are capable of before E3. I highly doubt Sony or MS will host their events annually from now on. They just need to get their foot out the door and start generating that buzz then hit us with details we weren't told about at their E3 conference.

Me personally, I'm looking more forward to E3 this year than ever.
Wenis  +   607d ago
As long as theres booth babes the LUSTer will never be lost
@jimbobwahey Spoken like a true fanboy.

Maximum negativity, minimum evidence!
Minato-Namikaze  +   607d ago
Companies skip E3 every year, why are people making this out to be a big thing?
Hicken  +   607d ago
The ONLY reason is because Nintendo is skipping out on having a big presser. Somehow, that's supposed to overshadow the unveiling of their competition's next gen consoles.

Honestly, I'm a little disappointed that they're passing up on that, but I imagine it's because they just don't have enough to show off. And as one of the big three, that's a little worrying. I hope they're working to rectify that shortcoming, as I want more than three games to play for Wii U.
showtimefolks  +   607d ago
So just because Nintendo isn't there it's not longer E3? Or the fun of E3?

Sony will show off its system
Show new PSN
PSN plus
Bunch of games
Many new relationships with publishers for either exclusive DLC or with developers over exclusive games
Than there is the whol indie scene which Sony showed off at Their last event
Pricing,release date and launch games

Sow software got its with possibly price cut
Maybe a price cut for PS3 and ensure everyone that ps3 will be supported for a while

Ms shows of next Xbox
Pricing,release date
MS likes to make huge splashes so maybe some big developer or publisher on stage to show a muti platform game
New xblive experience possibly cutting price or offering free to play online?(I seriously doubt it)
Smart glass
Kinect 2
And bunch of media related apps

Talk about xbox360 getting support for a while and cutting the price, this I have to see to believe since original Xbox was taken off the shelf pretty quick after new box

Next kingdom heart
FF13 versus
Last guardian
Watch dogs
ND new game
Possibly a new Forza
A proper Fable

Than all the so called new IP's that these publishers have been holding back because t doesn't make sense to release new IP's later in the gen when Sony is doing just that along with capcom with remember me and watch dogs

Show us the games

If anything this will be one of the most excited E3's in recent memory

Nintendo has said they hav a lot to show so lets see I will see it to believe it. Show me games for wiiu which are coming in 2013, don't tell me about TBA or coming in 2014 meaning fall 2014

IMO Nintendo is making a huge mistake, wiiu will be a forgotten device with ps4 and next Xbox so IMO Nintendo should have been at E3 and should have tried to make huge splashes but I guess not. Instead of trying to compete with ms or Sony they are skipping and than they wonder why wiiu was outsold by Vita in Japan few weeks back
sdozzo  +   607d ago
ThatCanadianGuy514  +   607d ago
I wish it was just pure gameplay trailers and gameplay footage of new games, back to back.

Leave the dancing guys in blue ponchos out of it please.
And no 30 minute wonderbook demos either..
Fierce Musashi  +   607d ago
lol I second that.
dasbeer88  +   607d ago
I third it.
colonel179  +   607d ago
fourth it
Raccoon  +   607d ago
I fith it.
Zezo  +   607d ago
c-c-c-c-combo breaker!!
AngelicIceDiamond  +   607d ago
I agree but with all the investors and none gaming press active. Sony and MS feel the need to impress them as well as of course gamers.

E3 of 2012 was easily my least favorite E3. Not only was the big 3 lackluster but all the other big players decided to skip the event.

Heres hoping E3 of this year is mind blowing.

EDIT: @Jakeman

Right ACIII was a good showing along with Watch Dogs, Halo and Last of Us. There were some high moments but it seemed there were no surprises.

AC was already announced Sony announced The Last Of Us. Halo was announced in 2011. Watchdogs was the biggest surprise for me.

You mention last years E3 was very "2004 esqe" I didn't see that conference was it that bad?
#2.2 (Edited 607d ago ) | Agree(3) | Disagree(6) | Report | Reply
JakemanPS31994  +   607d ago
last year had some great demo with watch_dogs, last of us, and assassin creed 3 but for the most part very 2004 esqe in the announcement and excitment level. most likely this year will be more 2005.
cl1983  +   607d ago
The real question is if Nintendo can get better buzz from yelling on the gaming floor then a theater stage.
JakemanPS31994  +   607d ago
if memory serves me correctly not bad per se but just very predictable with the most anticipated not even on the show floor (gta san andreas).
JakemanPS31994  +   607d ago
yah i notice you will alawys have those embarrassing press conference moments but imo it dont deter from the whole experience. My favorite time of the year!
SlapHappyJesus  +   607d ago
Being that many big names aren't even attending this year, yes. At least for this year it has lost its luster.
Dunpeal  +   607d ago
yeah seems like each year for the past years developers have gotten less bold and E3 has just been pretty meh
arbitor365  +   607d ago
the sony and microsoft conferences will be awesome and will probably be viewed by more people than any e3 press conferences in the last 3 or more years

so no. E3 this year is going to at its best.
#4 (Edited 607d ago ) | Agree(10) | Disagree(5) | Report | Reply
JakemanPS31994  +   607d ago
i dont agree. i still think E3 is great expo! I mean last years was okay but i think thats mainly because of this year with the PS4 and NextBox. e3 will be around as long we have video games..... unless you guys wanna go back to the CES style
StreetsofRage  +   607d ago
Not this years that's for sure. Having been this excited for a E3 in a long time.
Agent_hitman  +   607d ago
It's because of MS and Sony's reveal of next gen hardwares. They will steal the show 100%.
majiebeast  +   607d ago
I think a lot of focus is gonna be on the next gen twins and thats why Nintendo is opting out, same for 2K why be somewhere when the eyes are focused on Sony and Microsoft when you dont really have much to show. They arent gonna have live demo's of GTA5 on the showfloor they never have and all their other big titles already came out like Borderlands 2 and Bioshock:I.

E3 isnt dying its still the best way for all different branches of the industry to meet and i dont just mean developers like at GDC but PR etc.
AngelicIceDiamond  +   607d ago
Exactly. But realistically, I think the big reason why Nintendo won't be there is because no matter what Nintendo show, announce, tease will ultimately get trolled by the majority of media and fans.

Because whatever the next gen twins show off will make anything that's not on par with their offerings will look irrelevant.

Now Nintendo fans and casual gamers will be very excited at what Nintendo will be offering and announcing. Where as everyone else will be basking in what Sony and MS are doing.

Like I said it wasn't gonna matter in the first place what Nintendo were gonna show at E3 this year. Because fanboys will troll, while gamers and media will be "underwhelmed" at Nintendo. That's not even remotely fair.

I personally will be paying attention to Nintendo's Direct videos. Its simple and you can watch it on your own time Nintendo's not forcing anyone.
Bathyj  +   607d ago
Sony an MS's E3 are going to be huge.
If Nintendo had anything to scream from the rooftops about they would be doing it.
Also isnt this Steambox supposed to be coming out, yet weve heard nothing. The average Joe probably hasnt even heard of it.
I figure Valve dont want to be lost in the chaos, theyre going to leave E3 to Sony and MS. Nintendo? Who knows what theyre thinking. They really should be out there shaking their monkey makers.
JackVagina  +   607d ago
New consoles and next gen games are about to be shown off, how is it losing its luster...?

This will be one of the biggest E3s ever
steven83r  +   607d ago
Been to E3 many times and have to say it is losing it's appeal. I mean after going a few times i would never pay $800 like some people or fly from Europe unless it was all paid for. But they did cut back on a lot of things. The swag has sucked for over 3 years. Now you have to work for it or raffle. Before you would get demos, games, figurines, keyboards, toys and so on. Last year i got a shirt and key chains. Decent stuff was win competitions only. And demos for awesome games like Watch Dogs and others were Media special invite only. Oh well. This year is gonna be Epic!
CEOSteveBallmer  +   607d ago
No its not losing!!. Nintendo will be there and will have so many booths to showcase. How can you say E3 is losing luster when the 2 next gen consoles are being revealed??
edonus  +   607d ago
The problem with E3 is that it has evolved into a purely core gaming function. The fun and excitement has turned into a bunch of guys that have been gaming forever but cant write one line of code slinging opinions about what they like and dont like.

Its one of those things where you make one decision that starts a domino affect that takes you some where you didnt expect.

Years ago they stopped letting E3 be open to the public so all the happy interested to be there and excited to see play and experiment with the new stuff are all gone. This seemed smart, it cutback on needing demos of incomplete games and needing to do a whole bunch of customer but kissing with shows and theatrics. Now the they only had one big show to worry about.

This left us with the media and all they want to do is sell magazines or get hits for their site. So this brings in the corruption of the media, fanboyism gets a stage, unpopular ideas get torn apart instead encouraging new stuff. This has devalued E3 as a platform because it is so heavily infested with a certain type of gamer there. So you cant sell your family friendly games their effectively, your new features and experiments fall on deaf ears.

You see it all the time when people write all we want is games games games. Not innovation or an interest in new tech just games. Remember E3 actually stands for Electronic Entertainment Expo. A focus on nothing but games actually defeats the purpose of the event.
DigitalRaptor  +   607d ago
E3 has made its name for over a decade from video games.

You speak as though innovation is exclusive to motion control, particularly Kinect, when the core gamers you speak of (the ones who have always watched and supported E3) are more concerned with innovation in gameplay systems - not motion controls. We've got excited about this stuff before, been burned and realised it's not really worth the excitement, because at the end of the day, it's the same damn thing and everyone knows it, or realises it at some stage.

You think Sony fans in particular have had poison injected regarding motion control, but it's called judgement based on past experience, and many have decided it's not for them regardless of technological advancement.

I'm just glad most gamers who watch E3 have their preferences in check. If casual gamers watched E3 and cared about gaming in the long term, you'd have a point.
edonus  +   606d ago
Now I actually never said anything about kinect or motion control, they are of course in there but what about 4k tvs, Glassless 3d tvs, illumiroom, The Razer, new ultra books and tablets, apple tv and google tv etc. The poison runs deep I know you have to attack kinect at every turn but at this point it doesnt matter. It has already won. Sold lots of units and software and now Sony has one so its become standardized. All of the wild bias witch hunt BS that has been injected in the market really doesnt matter anymore. Are all subject to what kinect offers in one form or another unless you get a Wii U.

The thing is E3 should be about all gamers and all consumers. Yes gaming made it very popular but is now destroying it. The problem is they started catering to one class too much and have lost focus. The true core market is only about 5 million strong and that being nice. Console move 70 million to 100 million units.... so you dont see the stupidity in making an event that caters to not even 1 tenth of your buying audience. This is why E3 is losing relevance.
sway_z  +   607d ago
Articles such as this one get written about E3 every year and it's stale now. E3 is one of the greatest gaming/electronic consumer shows on Earth!

I suspect the article's writer was motivated by Nintendo having limited presence at E3.

Yes some software co's such as Valve etc will not be there either, but you can bet your last dime Valve would have attended E3 had the Steambox been closer to market.

E3 is very relevant and I thoroughly look forward to both Sony & MS's involvement :)
ps3_pwns  +   606d ago
nope e3 better then ever its nintendo who is losing its luster lol. just because nintendo sucks doesnt mean e3 does. shows how nintendo fanboys follow whatever nintendo does no matter how stupid it is. nintendo could have no controller when they release their next system and you just watch the games like a video and nintendo fanboys would say its the best idea ever because they rather just watch the world of mario then play lol.
kevnb  +   606d ago
E3 became pointless when everyone started getting connected to the internet. Its still a fun show for geeks, but it has no real value.
#16 (Edited 606d ago ) | Agree(0) | Disagree(1) | Report | Reply

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