"It's balls on the block time. Microsoft said it was in the games business for the long haul when it released Xbox at the turn of the Century, famously saying it was in for a 20-year fight. Xbox 360 has peaked and will now decline against its rivals and we must soon see what Microsoft intends to do: it must now either stick to its guns and push ahead with a new hardware launch or admit defeat. Is Microsoft ready to commit more billions on a fight it will almost certainly never win? If 2008 is the year of PS3, with 2009 be the year of 720?"