Top
40°

Why Nintendo’s ‘No Press Conference’ E3 Strategy Makes Sense

GenGAME writes: "At first, it was a bit of a shock to learn that Nintendo won’t be presenting the usual big press conference at E3 this year. Catching all the announcements out of Nintendo’s E3 shows is usually like waiting for presents on Christmas Eve – you have a pretty good idea of what you’re going to get, but there’s always a surprise or two for you at the end of the day.

"The more I thought about it, however, the more the strategy started to make sense. It’s not about getting rid of that kind of showcase for Nintendo’s biggest announcements and most-anticipated upcoming games – it’s about taking those announcements out of the hands of the press and putting them back where they belong: in the hands of gamers."