40°
Submitted by legendoflex 488d ago | opinion piece

Why Nintendo’s ‘No Press Conference’ E3 Strategy Makes Sense

GenGAME writes: "At first, it was a bit of a shock to learn that Nintendo won’t be presenting the usual big press conference at E3 this year. Catching all the announcements out of Nintendo’s E3 shows is usually like waiting for presents on Christmas Eve – you have a pretty good idea of what you’re going to get, but there’s always a surprise or two for you at the end of the day.

"The more I thought about it, however, the more the strategy started to make sense. It’s not about getting rid of that kind of showcase for Nintendo’s biggest announcements and most-anticipated upcoming games – it’s about taking those announcements out of the hands of the press and putting them back where they belong: in the hands of gamers." (3DS, Nintendo, Wii U)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
40°

Media Create software sales (8/18 – 8/24)

18m ago - Media Create's latest games software sales from Japan include Last of Us: Remastered, Diablo III,... | PS3
20°

ZTGD | Kingston HyperX Cloud Gaming Headset (Hardware) Review

25m ago - Ken McKown writes: I use a lot of gaming headsets. I am fickle when it comes to what I use to pro... | PC
10°

Disgaea: A Promise Revisited Review | PS4 Attitude

28m ago - I’ve read and heard so much about Disgaea, that it’s almost an insult that I’ve never tried one b... | PS Vita
10°

Toyota announced for Assetto Corsa

28m ago - VVV: "Toyota has been announced as the latest manufacturer to join Kunos Simulazioni's Assetto Co... | PC
Ad

Need Cash? (US Only)

Now - How would it feel to have your money struggles solved by this time tomorrow? We give fast loans from $100-$10,000+, and repayment terms up to 60 mo... | Promoted post
10°

Hazard Ops Officially Released Today

28m ago - Infernum Productions are proud to announce that their third-person shooter Hazard Ops has gone li... | PC