Submitted by penguinhunter 897d ago | opinion piece

Why Nintendo Canceling E3 Press Conference Could be a Good Idea

"I’m not comparing Nintendo to Apple Inc., but Apple does not rely on big giant tech conventions like CES. They do their own conferences, their own videos — they don’t rely on events that they have no control over. And clearly that’s a strategy that works for Apple." (3DS, Nintendo, Nintendo DS, Wii, Wii U)

The_Infected  +   897d ago
Yea it's a good idea becuase all the focus will be on Sony and Microsoft.
Kingthrash360  +   897d ago
any business would try to stop that very thing....it being the biggest electronic expo on the planet. you want to take as much attention away as possible....this is in no way good...no excuses.. try and flip ot if you want but this is plain giving up on marketing a NEW CONSOLE that is not selling so well..period....I don't own a wiiu and this will not help to convince me to buy one sooner than later. ill just take that money and save for a ps4 or 720...im mad as a gamer...im no fan boy I always try to buy all and enjoy all but this is the first time that I may skip a console and save my money to buy the games that the ps4/720 shows off at e3.....
The_Infected  +   897d ago
I'm not really meaning its good Nintendo isn't going to have a conference. More like they're doing bad and their may be no way out of this one. I don't think E3 would help them much but anything is better than nothing and I agree they should be they're even if the Wii U is failing. I don't like Nintendo but that's me and if I didn't like Xbox or Playstation saying one shouldn't be at E3 wouldn't be right.
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chadboban  +   897d ago
They are still gonna be there you know. God I wish some folks could learn to read, (not accusing you of not reading, Nintendo's press release was pretty confusing). Even though it's already been clarified, people are acting as if they're skipping E3 entirely.

MEsoJD  +   897d ago
Seeing how sub par the Wii-U has been, I'd expected Nintendo to have big press E3 conference when the world is watching. This recent news, has been surprising indeed.
eagle21  +   897d ago
Source: IGN...NOA statement

"As you've already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you'll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven't before experienced. Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we're hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news.

At the Nokia theater we'll meet with business partners (retailers, publishers, analysts, etc.) from the NOA territory and discuss our plans for driving the business and providing tailored information that this group finds useful to their operations. Nintendo has done these same type of business meetings at past E3 shows, but has not in the past few years. This year we are returning to that business partner meeting format. New this year at our booth in the LACC, prior to the show opening, we'll invite a small group of media to play our games. We will have a strong line-up of beloved franchise experiences available for immediate hands-on play. We are continuing to consider exciting new ways to bring the news of our games and information directly to the players at home during the E3 timeframe, and will have more to say about that at a later date."
Xer0_SiN  +   897d ago
i agree. all the focus will be sony.
fantasygamer  +   897d ago
I think this is actually sad i enjoy watching all of the conferences.
penguinhunter  +   897d ago
I do too, but I also think we might see more companies go in this direction in the future.
Biohazard8860  +   897d ago
Me as well like ik they will be at e3 and all but this would of been an amazing conference with amazing games they can show Mario kart u new super mario 3d adventure game yarn yoshi and the list goes on.
kirbyu  +   897d ago
I wish someone would give confirmation as to WHY they aren't gonna do anything at E3. This explanation sounds good, but how do we know that's the reason? For all we know, Nintendo isn't gonna be at E3 because they think it's too mainstream.
penguinhunter  +   897d ago
It could be a number of reasons. One, they don't want their games to get lost in the mix of everything else. And two, it's expensive to have a press conference. Why waste the money if you think you can be just as affective doing online direct feeds...?
kirbyu  +   897d ago
Yeah, but still, I'd like to know for sure.
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blackbirdi  +   897d ago
They try to save money and use it i. Something more useful and effective ...the latest press confirence at e3 were really Bad the Nintendo direct is for me far better it keep you in Touch with gamers directly
kirbyu  +   897d ago
Maybe they cancelled it because they don't want more memes made about them.
deafdani  +   897d ago
Read. The. Articles.

Is it that hard?

Yes, Nintendo is going to be at E3, and they are going to do stuff. A lot of it, judging by Iwata's statements. They aren't doing a large conference, instead choosing to focus on several smaller events.
GiantFriendlyCrab  +   897d ago
so Nintendo fans are spinning this into something positive, lmao
#4 (Edited 897d ago ) | Agree(17) | Disagree(13) | Report | Reply
Realplaya  +   897d ago
So you are are turning this into something negative Lmao.
jcnba28  +   897d ago
I don't see what's so negative about it? Nintendo Directs have proven to be very successful, just look at all the coverage the last one got. You people seem to forget Nintendo have been in the gaming business longer than sony and microsoft have. I think they know what they're doing.


What so you mean everyone? Only gamers watch E3, not one person I know who isn't a gamer knows what E3 is. Whether it's a conference of a bunch of directs the Nintendo news will get out.
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Root  +   897d ago
"Nintendo Directs have proven to be very successful"

Yeah with the die hard fans who own a Nintendo Product, the main ones who watch it...I think people keep forgetting that.

It's only after the show is over it ends up on news websites but even then it's only to the hardcore gaming community who actually bother looking online for gaming news.

This is there chance to have a huge conference to show EVERYONE what they have in store for the Wii U....why not take that opportunity.



" Only gamers watch E3, not one person I know who isn't a gamer knows what E3 is "

You have to admit it's become more mainsteam over the years then how closed it was before 2006
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BattleTorn  +   897d ago
I know, right?!

It's like how they'd say Nintendo doesn't concern themselves with what Sony and MS are doing.

It's bad business for a company to say they aren't competing. (with their competition)

It's like Nintendo is enthuastic with their race to the bottom.
#4.3 (Edited 897d ago ) | Agree(4) | Disagree(2) | Report | Reply
Jek_Porkins  +   897d ago
I think it makes sense in a way, if you can do things cheaper and get the same effectiveness from it, but that is a big IF.

Also, I think it makes me a bit sad because I liked to watch all the big conferences and see the demo's and things like that. If they can save money and put that into proper advertising and still get their point across then I'm sure it might end up being okay, I guess we'll have to wait and see at this point though.
ape007  +   897d ago
bad imo, the excitement, the feeling, the atmosphere of a major e3 conference is GONE which is disappointing as hell
Godmars290  +   897d ago
If they aren't just attending is one thing, but if they're canceling? Saying they wont be there after saying they were?

If such is the case, then no. It is not a good or smart thing.
GiantFriendlyCrab  +   897d ago
Seems like Nintendo did not cancel the E3 conference but got booted by ESA, cause lack of games. Man Nintendo is lying to you all the time
kassler  +   897d ago
Maybe they don't have enough games to fill up a hole conference?
blackbirdi  +   897d ago
I Don t care for the Last 10 years Nintendo had the Most boring and lamest conference of all
#10 (Edited 897d ago ) | Agree(0) | Disagree(5) | Report | Reply
Kingthrash360  +   897d ago
a marketing opportunity as big as this is never a good idea to pass on. no matter what the excuse, to just let your competition take a showing like that (knowing whats going to be shown no less) is a huge failure when it comes to marketing...
think about it every electronic/pc/gaming/news/show s/youtube/ magazines and website's will be making article's of what EVERYONE has shown...this will hurt them all year. only wiiu/3ds owners have access to nintendo direct...they have already bought what your selling, E3 would be perfect for putting your product out there thats less than a year old in America....but no its dumb....kinda like sony did with the vita last year...showed almost nothing and its been criticized for it all year....I can go on for year on why this is a monumental mistake....I have yet to own a wiiu simply because I want to see more and right now its not worth the 400$ they are asking IMO....smh in disgust.
#11 (Edited 897d ago ) | Agree(1) | Disagree(1) | Report | Reply
Moncole  +   897d ago
They are having a conference for the investors because thats what E3 is for the investors.
richierich  +   897d ago
No Nintendo this is not a good idea its like they are intentionally doing the opposite of what the fans want. They only want to do things their way.
jameson12345  +   897d ago
It will only be a good decision if they are tactful about it. These upcoming games are very noteworthy and worth hype, but they must promote it where they won't get overlooked. Make sure advertisement and promotions are stellar and that gamers at home are shown everything. Don't leave things ambiguous,because that is what is plaguing Microsoft with the Xbox right now. Make these presentations clear and memorable, and supplement them with products ready to play. Also, some new surprising news would be great too.
_FantasmA_  +   897d ago
Them dropping out is like forfeiting. Thats not a good thing in the eyes of consumers. All that cash now flows to a PS3 or/and 3DS.
Venemox  +   897d ago
*Hears bad news about X console

*Goes to N4G

*Damage control articles everywhere.
BitbyDeath  +   897d ago
It isn't good news, i was hyped for Nintendo at E3.
Said in numerous threads this would be their big turn around moment and looks like i was wrong.

Goodluck to em cause without anyone knowing what's so great about the console it's gonna be a real bugger to sell.
AJBACK2FRAG  +   896d ago
I was saying e3 was going to be like Christmas morning six months early for the fans. More like April Fool's day. I alway's loved Nintendo's e3 conference's.

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