User-generated content (UGC) has become major force in entertainment and media. The Internet has empowered this movement more than any other media vehicle, providing distribution for creators and access for millions of consumers.
A renaissance of expression has occurred, thanks to the Internet and access to tools, information, collaboration platforms, and limitless distribution channels.
We've all had conversations in which an argument is closed or a view is reinforced with one of two adages: content is king, or the consumer is king. Today, the Internet melds these two viewpoints, offering a very powerful position: consumer content is king.