Submitted by Donnieboi 764d ago | news

Iwata takes over as Nintendo of America president

Japanese game maker's top executive takes control of North American operation. Nintendo’s global president Saturo Iwata has taken on the extra role of CEO of Nintendo of America, following an annual sales report on Wii U maker’s business. (Industry, Nintendo, Reggie Fils-Aime, Satoru Iwata)

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Donnieboi  +   764d ago
Wow, I wonder if this is a crazy power grab. Instead of admitting his mistakes, it feels like he's trying to strengthen his position by usurping Reggie's. SMH.

Whether Iwata should retire or not, is besides the point. This move is kinda strange.
majiebeast  +   764d ago
Reggie was never NOA CEO that was some Japanese guy, Reggie is COO his position doesnt change with this.
NewMonday  +   764d ago
Reggie is the one that kept away games like Xenoblade and Last Story so long that I stopped caring, he can go away.
Donnieboi  +   764d ago
Yeah I know, his name is Tatsumi Kimishima. But it still kinda makes it look as if Iwata is saying that the American headquarters is not doing what it's supposed to be doing. And that reflects on Reggie too.
auragenz  +   764d ago
How is the message that American HQ is not performing when it's CEO was promoted?
darthv72  +   764d ago
The faults of the american mkt
are on the CEO of nintendo of america. Not reggie as many would think. reggie is the COO and as such the voice of the american market (he does speak better english than the CEO).

Chief operating officer reports to the CEO but its the CEO that calls the shots on the direction the company takes within the territory. Perhaps the idea is that Iwata wants to make changes that the current CEO was not fond of.

We will know more come E3 and if there will be a flood of new games announced for the US market.

@auragenz...I dont know how it works in Japan but promoted from CEO to managing director does not sound like a step up. More like a pass to the side.
#1.1.4 (Edited 764d ago ) | Agree(1) | Disagree(1) | Report
hano  +   764d ago
IMO Reggie wasn't doing a great job, so this can only be good.
Klonopin  +   764d ago
Hopefully. Reggie has become a joke...Not a good thing for Nintendo.
hollabox  +   764d ago
As predicted in a couple of my post last month. NOJ will scapegoat Reggie, make it look like its the American office not holding up their end of the bargain. As I said before if this continues expect NOJ to announce a new system, Reggie has been fired, and apologize to their fans in the next 3 years or so.

Reggie needs to resign before Satoru Iwata ruins his reputation. I think Satoru Iwata is the problem, Reggie can only do soo much with the hand he is dealt.
#1.3 (Edited 764d ago ) | Agree(0) | Disagree(0) | Report | Reply
3-4-5  +   763d ago
I don't think Reggie's body was ready for that one.
kirbyu  +   764d ago
So......does Reggie leave the company now? I'm confused.
maniacmayhem  +   764d ago
From the article:

"NoA’s current COO and president Reggie Fils-Aime will report to Iwata."
kirbyu  +   764d ago
So, what does that mean?
MasterCornholio  +   764d ago
It means that Reggie is Iwatas b!itch.


And its a good thing as well because that zombie (Wii U conference reference) needs some taming.

Motorola RAZR i
maniacmayhem  +   764d ago
It means he's not going anywhere he is still the COO of NA while Iwata will be the CEO.
cleft5  +   764d ago
This is actually a good thing. Because before Reggie had to go through the CEO of NoA before he could get anything done. Now he reports directly to Iwata so that means things can actually get things done quicker. There is a reason that Nintendo of Europe gets so many good things while NoA keeps getting second hand garbage. Clearly the Japanese guy, Tatsumi Kimishima, was only a hindrance.

They effectively put Tatsumi Kimishima in an early retirement and now NoA will see some good changes come the US way.
#2.3 (Edited 764d ago ) | Agree(2) | Disagree(0) | Report | Reply
Donnieboi  +   764d ago
That is certainly one way of looking at it. Wow, this was definitely a subtle way of shifting power, IF your assumption is right. Man, it's like watching someone put their own dog to sleep...Kinishima on the other hand, may not have even realized that he was gimped lol.

Your theory is pretty interesting when considered.
Erimgard  +   764d ago
No, the person got this article headline wrong. Iwata is NOT the Nintendo of America President. He's retaining his Global President title and taking over as CEO of America. Reggie's job won't change at all, except that he no longer has a boss in between him and Iwata. He now reports directly to Iwata while still performing his duties as President and COO.
Donnieboi  +   764d ago
I don't know if that's true. Even so if I could have changes the title n4g would force me to keep title intact to the article.
Erimgard  +   764d ago

Did you read the report before posting it? The only time Nintendo of America's President Reggie Fils-Aime is mentioned at all is when it states that he is retaining his job and will report directly to Iwata.

The CEO has been replaced (not fired, he's been transferred to Japan) and the President is keeping the exact same job.
Garrison  +   764d ago
This move by Nintendo is kinda confusing. According to the article Reggie will now report directly to Iwata thou so he is still in there.
XabiDaChosenOne  +   764d ago
Nintendo isn't going anywhere positive with this guy taking over, that I can guarantee.
cleft5  +   764d ago
Says the random person on the internet. Despite what people like Michael Pacter says, Iwata is actually a really great CEO. But you have to judge him by his actions at Nintendo of Japan. NoJ is really profitable, but NoA clearly is not doing well.

That blame for how poorly Nintendo is doing in America falls on the CEO of NoA, Tatsumi Kimishima. Iwata got the blame because Michael Pacter likes to stir the pot and get his name mentioned. Considering how well NoJ is doing I am willing to see what Iwata can do with NoA. Because it certainly can't be much worse than Tatsumi Kimishima. By the way before this big change no one even knew who Tatsumi Kimishima was and thats not a good thing. Most people assumed Reggie was running the show.
sway_z  +   764d ago
Whatever the re-shuffle or appointing...Let's hope some good games arrive...and pronto!
Grimhammer00  +   764d ago
Didn't this guy say he was considering resigning if WiiU kept failing sales targets. And that was before the recent earnings was released.

Fail hard much Ninny?

(I actual would love a re-focus on hardcore with casual light marketing. Rather than the Disney of gaming it has been. Though....even Disney has movies these days that are for mature-er demographics.)
#6 (Edited 764d ago ) | Agree(2) | Disagree(2) | Report | Reply
thaimasker  +   764d ago
He never said that. The media tried to make it seem like he did tho.
Erimgard  +   764d ago
He said he was "committing to a 100 billion yen profit year." He basically promised that between April 1st 2013 and April 1st 2014 Nintendo will make the yen equivalent of one billion dollars, implying he will resign if the company does not reach that goal.

It wasn't about Wii U sales. It's about overall company profits.
rezzah  +   764d ago
The west needs more tradition!
just_jeff  +   764d ago
IDK about you guys but Reggie always made me feel slightly uncomfortable... lol IDK why, maybe is those piercing eyes, or maybe it's that smile. SHOW ME SOME TEETH Reggie, I need to see some TEETH!

lol.. nah, he's alright.
GreenRanger  +   764d ago
I wonder if Iwata's body is in a constant state of readiness like Reggie's is?
adorie  +   764d ago
His body is certainly ready for Luigi if a few Nintendo Direct's ago was any indication. LOL.
jakmckratos  +   764d ago
Hmm I guess one could say that * readies sunglasses* Reggie's body *places shades on face* was NOT ready
Erimgard  +   764d ago
He's not President. He's CEO, and Reggie is still there. Reggie's boss got transferred to Japan. Reggie's job isn't changing, he just reports DIRECTLY to Iwata now instead of having to go through someone else.
dcbronco  +   764d ago
The person that should have been demoted or moved was the one that decided to make a slightly better current gen console after a 8 year console cycle.

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