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New Wii U ad campaign falls flat

Nintendo has launched a new ad campaign for families that urges them to upgrade to a Wii U. However, these new ads represent the way Nintendo has mishandled the system’s marketing since launch.

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examiner.com
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Abash1190d ago

Wow, with the way they have handled the Wii U since it was unveiled almost two years ago, it's like they are sabotaging themselves with all these bad decisions. Who thought these new commercials would be a good idea?

majiebeast1190d ago (Edited 1190d ago )

At this point Nintendo's slogan is:Its not a Wii its different DAMMNIT!

When Nintendo can get casuals to stop asking about the new controller for the Wii, they can finaly start selling it as a console. But this commercial still doesnt explain any of that.

Time for some fresh blood at Nintendo because they obviously dont know whats happening in the console market. The crowd they are trying to appeal to have moved on, to the next fad and the WiiU doesnt have accesibility that the Wii had, nor is it at the same price point. The Wii didnt sell Wiisports, Wiisports sold the Wii. They dont have that killer app for the WiiU, and i doubt a 3D Mario would have the impact people are expecting when NSMBU didnt sell the console.

Neonridr1190d ago

well it has sold somewhere between 1.5 - 2 million units so far. Not terrible by any stretch, but yes nowhere near the 28 million the Wii version sold. However the install base was already there on the Wii when NSMB came along. NSMBU launched with the Wii U and there's only a few million consoles out there. But to say that half of the install base own a game isn't terrible.

LOL_WUT1190d ago (Edited 1190d ago )

The guys at Nintendo are pulling their hairs out trying to convince consumers to purchase a Wii U, but are failing miserably. :)

Agent Smith1190d ago

"Family compensated for participation."

DwightOwen1189d ago

Do you expect the family to fly out there on their own dime?

darkequitus1190d ago

I don't want The Wii U to fail; they need to do better than this if they want to convince anyone to buy the thing. These commercials will not work.

Neonridr1190d ago

In all fairness this is what the original commercials should have been.

ApolloTheBoss1190d ago (Edited 1190d ago )

*Sigh* honestly does Nintendo WANT the Wii U to fail? There should be better advertising for this thing, not to mention MORE of it. I know plenty of people who at the moment don't even know this console exists.

EDIT: They should have also gave it a better name. Wii 2 would have been better, honestly. Most people just see it as an upgraded Wii, or Wii(U)pgrade

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