Even though he’s no longer actively playing professionally, former Halo pro gamer David “Walshy” Walsh has maintained his eSports followers as he’s branched out to casting. Pizza Hut enlisted Walsh to promote the first-ever Xbox Live app that blends real-world rewards with gesture controls.
The Pizza Hut app utilizes Kinect for Xbox 360 to allow gamers to order pizza without picking up a phone. They can use hand motion or voice controls to get food delivered to their home from the restaurant. Microsoft worked with the pizza retailer to develop this app, which is the first of many activations including exclusive rewards planned by Pizza Hut.
Walsh weighs in on the future of a Kinected world, explains how brands can tap into pro gaming fans and offers his thoughts on what 343 Industries could do to bolster Halo 4’s eSports presence in this exclusive interview.