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Talking Point: The Arrival of eShop Download Codes in Stores is a Smart Move

Nintendo Life: This week it was announced that Nintendo of Europe had established an agreement with retailer GAME, for it to exclusively sell select download codes from the high street and its website; it's the first serious move to match up to similar download cards already available in Japan. The GAME retail group has stores across Europe as well as its online presence, so gamers across the region will have the opportunity to buy download codes redeemable in the eShop, often at prices lower than those on the store itself. While it's tempting to say, "why would I buy a download code from a shop?", there is a marketplace for this initiative.

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