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DeNA's Chris Plummer on the importance of in-game events [interview]

GameZebo: Given the absurd amount of games available across every platform, convincing the player to take a chance on your game can be a difficult task. And that’s only the start of it, as keeping that player hooked to said game is just as – if not more – important. Developers go about this in all sorts of ways, such as supplying the player with a healthy chunk of in-game cash, or continuously offering new content in the form of updates. One tactic that’s far more interesting than either of these, however, is in-game events.

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