Submitted by AkatsukiPain 952d ago | news

Sony PlayStation CEO tells how firm is going after new consumers

By Lauren Shores

Keeping up in the retail business is tricky. As social media erupts, the marketplace is changing and retailers need to stay on top of cutting-edge techniques to reach consumers.

“We’re proud of having one of the few brands that people tattoo on their skin,” joked Jack Tretton, CEO of Sony PlayStation.Tretton was among the participants at the 17th annual Global Retailing Conference April 11 and 12 put on by the University of Arizona’s Terry J. Lundgren Center for Retailing. It took place at Loews Ventana Canyon.

Sony PlayStation is best known for its namesake gaming system, but the systems also run content from Hulu and Netflix which has helped pioneer the streaming movement. PlayStation has more than 110 million online accounts and reaches 1 billion consumers worldwide, according to Tretton. But that success has come through significantly altering their retail strategies over the years. (Industry, PS Vita, PS3, PS4, Sony)

GribbleGrunger  +   952d ago
“I can see people potentially cutting cable,” he said. “Streaming is a threat to other companies but fortunate for us.”

That's quite a telling statement.
jujubee88  +   952d ago
Cut cable?
Pfft. Too much money from fat cats involved in TV broadcasting to let that happen.
ExPresident  +   952d ago
Cable companies have already taken a huge blow crom people who are streaming. It is only a matter of time before people have the ability to really stream all their tv shows as seamlessly as they can turn on their cable box. It isn't there yet due to some select providers and shows but it will get there. I don't think cable companies will disappear but they won't have the foot hold they have now.
Ron_Danger  +   952d ago
I stopped paying for cable. With Hulu and Amazon Prime, or Netflix there's no reason to pay for cable.
darthv72  +   952d ago
wait wait ...wait
lets not forget something here. Sony as a company has movie and tv divisions and the shows they produce as advertising driven. Thats why we have commercials for products that we see within the shows we watch.

Cutting cable does not do away with the advertising revenue stream and those commercials will find their way onto other forms of media distribution. In many ways, they already have. Streaming, cable, dish, fiber....are all just transportation formats to bring the content into your own experience.

Just keep that in mind next time you think jumping from one format to another will solve a problem. It doesnt take long for the problem to follow. Even people who use a DVR will eventually find situations where the service provider will prohibit you from bypassing the advertising space those companies have paid the carriers AND studios for.

I hate advertisements as much as the next person but there are some i do enjoy. That is the new trend in advertising. well, not exactly new but its getting more and more obvious. You make advertisements that people would actually WANT to see because they in themselves can be funny and entertaining or informative.
talisker  +   952d ago
I've done it many years ago. No regrets.
Reverent  +   951d ago
I couldn't possibly imagine going back to cable. God we're becoming spoiled by the technology these days lol.
LAZL0-Panaflex  +   952d ago
And so it begins...
maniacmayhem  +   952d ago
Amazing right, that Sony also has the same ideas that MS is going for.
Fatal-Aim  +   951d ago
No surprise there. I always knew that they had a strategy in this department related to television. I just couldn't put my fenger on what it was exactly. You forget, this is the same company that launched a console with a CD player (PS1), a DVD player (PS2), a BluRay player (PS3), UMD and Location Free (PSP and Vita). Why would they stop there with a gaming only platform with a NetFlix app? Sorry, but this doesn't sound like Sony at all in the very same way I didn't believe that they would come unprepared in the motion control department for next gen way before they announced it.

I see something much grander on the horizon, especially after this here:

#1.5 (Edited 951d ago ) | Agree(0) | Disagree(0) | Report | Reply
sherimae2413  +   952d ago
1 billion consumers?! hey is he referring to all of sony related.... things ^_^
o-Sunny-o  +   952d ago
Keep on getting more money we need ya Sony.
NatureOfLogic  +   952d ago
Netflix alone is killing tv.
#4 (Edited 952d ago ) | Agree(7) | Disagree(4) | Report | Reply
user7693958  +   951d ago
you meant cable..
you need a tv to watch netflix..
AhmadCentral  +   952d ago
It's a good opportunity for Sony. They've already demonstrated how it could work on the PS3. If they improve their current offerings on the PS4 then it's a very attractive offer for people who want to get Tv content on demand without paying a huge premium like for cable.
JBSleek  +   952d ago
Netflix and Hulu isn't killing TV by any means. Number wise it's not even close.

Only 5 million people are cord cutters.

"This "Zero-TV" group, which makes up less than 5 percent of U.S. households"
#6 (Edited 952d ago ) | Agree(3) | Disagree(1) | Report | Reply
oldassgamer  +   951d ago
"Zero-TV" is growing fast. I cut cable last year, and have no regrets. 90% of what I want to watch is available on-line, and I am paying much less.
JBSleek  +   951d ago
It grew 2.5 Million in about 3 years. Not very fast if you look at it.

I understand people are cutting the cord but you have t understand that there are still many wh simply do not and won't and that number is vastly significant.
Pillsbury1  +   952d ago
There is only one show I'm currently watching: the walking dead. The rest of my entertainment is from my ps3, Netflix, and youtube.
Tultras  +   952d ago
There are a lot of other good shows you should consider;

The big bang theory
How i met your mother
Game of thrones
Breaking bad
Pillsbury1  +   952d ago
I watch those too, most of them are on Netflix.
kabala  +   952d ago
I need my ESPN
Pro_TactX  +   951d ago
I stopped paying for cable a long time ago. Between Netflix, Hulu Plus, and Amazon Instant Video (to say nothing of other services such as SEN, VUDU, iTunes, and Crackle) I pretty much have access to whatever I want to watch, for a lot less expense than paying for cable.
#9 (Edited 951d ago ) | Agree(0) | Disagree(0) | Report | Reply
IK IR Y IP T  +   951d ago
aslong as there is tvs there will always be cable period
Felonycarclub8  +   951d ago
Times are changing, I used to watch cable like crazy,now i barely do but I think there is a lot of reasons for this. First television shows are not as good as they used to be, there is still good shows don't get me wrong but there is just too much reality tv which is not reality because its all staged so its just stupidity, the only reality show I watch and enjoy is WORLDS DUMBEST LMFAO, and also Netflix and other streaming services have made me use cable less and I don't even like watching shows with commercials anymore I have a Family now and so I don't have as much tv time like I used too so i rather record the show and watch it later and I can fast forward thru commercials that's 1 of the reasons I love streaming shows etc and I really have cable just for s couple of shows so I could cancel If I wanted and just wait but I can't wait that long lol but the cable is mostly used by my kids and then my wife she likes some of those stupid reality shows ugh

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