By Lauren Shores
Keeping up in the retail business is tricky. As social media erupts, the marketplace is changing and retailers need to stay on top of cutting-edge techniques to reach consumers.
“We’re proud of having one of the few brands that people tattoo on their skin,” joked Jack Tretton, CEO of Sony PlayStation.Tretton was among the participants at the 17th annual Global Retailing Conference April 11 and 12 put on by the University of Arizona’s Terry J. Lundgren Center for Retailing. It took place at Loews Ventana Canyon.
Sony PlayStation is best known for its namesake gaming system, but the systems also run content from Hulu and Netflix which has helped pioneer the streaming movement. PlayStation has more than 110 million online accounts and reaches 1 billion consumers worldwide, according to Tretton. But that success has come through significantly altering their retail strategies over the years.