When I was growing up as a child, Nintendo was king in the video game space. Everyone and their brother had to have a NES, SNES, Gameboy, and others. This was a different time. This was a time before smartphones and tablets when if you wanted to play games on the go, you had to buy a dedicated gaming device and if you wanted to play at home, you had to buy a home console. Even though PC gaming was big during those days, it offered a different experience.
In today’s market, we have smartphones and tablets that will play games for a dollar or even free. Even though these games do not offer the same depth of a dedicated handheld or gaming console, its enough to scratch the itch. People are now buying their kids iDevices instead of Nintendo gaming consoles, drawing away the market that Nintendo has built their business around. There are many other factors that are leading to the decline of Nintendo’s marketshare.