Submitted by Rearden 550d ago | news

Sony to kick off PlayStation 4 advertising during the Champions League final

The very first PlayStation 4 TV ad will air during the UEFA Champions League final on may 25, 2013. (Industry, PS4, Sony)

KosmoCrisis  +   550d ago
This might actually get me to care about sports again.
xHeavYx  +   550d ago
Great to see that the new advertising company are actually doing their job
GamersRulz  +   550d ago | Well said
True. Champion League is like 100 times bigger than Super bowl. go Sony
HammadTheBeast  +   550d ago
Aww man, if they get Fifa on board as a launch game and advertise that, it will explode.
evilunklebud  +   550d ago
GamersRulz: that would work out to almost $400 million for a 30 second spot... ouch. Not to mention a viewership of 11,000,000,000!

Joking aside, I know the CL is huge, and Sony does a good job advertising with them.....
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miyamoto  +   550d ago
So this is why Playstation is more popular in many other countries aside from the US.
gaffyh  +   549d ago
I'm just surprised at how early this advertisement is, it suggests that the console may be coming even earlier than we thought.
sengoku  +   550d ago
get ready to look at some strange launch adds.
all PlayStation generations had had some very odd ones
cant wait for ps4
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GalacticEmpire  +   550d ago
40 minutes of Kaz gifs.
Mr_cheese  +   550d ago
i''m hoping they will be completely gameplay orientated.
Skips  +   550d ago
Hopefully we don't get TOO much of those weird Adverts though...

More like these would be MUCH better... http://www.youtube.com/watc...

Like 90% of it focused on straight up games. And the other 10% on the other stuff. :D

@GalacticEmpire... LMFAO! That'd be funny as hell.
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Conzul  +   550d ago
40 minutes of Kaz gifs set to trololol
*I'd* buy it.
Monkeysmarts  +   550d ago
You are not e
NastyLeftHook0  +   550d ago
like i said, sony isn't bullsh1tting around, there bringing there a game.
andibandit  +   550d ago
Sony has been advertising champions league games for quite a number of years now......my take on it is that you think its something new, and threw in that "A game" sentence to sound convincing.
Biggest  +   550d ago
"like i said, sony isn't bullsh1tting around, there bringing there a game."

I read this as:

I'm saying something, something bringing. . . Look! There is a game walking past!

I get the point, but punctuation is a hell of a drug.
bryam1982  +   550d ago
Nice move sony the champions league final is watch for maybe 3 times more than a boring superbowl final good move sony adv guys
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3-4-5  +   550d ago
Next Gen Sports games COULD be amazing. We say that every gen but I hope there is more competition within the sports market.
deanobi   549d ago | Spam
ogwilson  +   550d ago
I'm guessing they'll have unveiled the final design by then. I can't see them kicking off a major ad campaign without it.
KosmoCrisis  +   550d ago
Highly suspect that they would ever show such a sheltered secret during an ad. I would think they want audience participation at E3 to see everyone's faces say either "Wooooooooow" or "WTF is that?". Then the media frenzy that follows...
UnholyLight  +   550d ago
It's hard to say, actually I think I agree because all things accounted for it sounds like Microsoft will unveil their console and the design of the console itself soon as well. I can guarantee that based on Major Nelson saying what he did about PS4 not being actually there. So I guess it would make sense for Sony to continue the hype train and show the console just before Microsoft's announcement to shut up the people that kept saying it has to be shown!
CC-Tron  +   550d ago
You think a corporation like Sony is concerned with petty things like shutting people up? That's fanboy talk.
UnholyLight  +   550d ago

Wuuuut? I am not even a Sony fan, nice try at starting a flame war?? I was just saying that for the naysayers - and all gamers alike - that they will unveil the design of the console itself soon. There was significant talk about the no show on news outlets so it's not just "fanboy talk" but whatever.

I've stated numerous times on N4G that I predominantly supported the Xbox 360 this gen.

EDIT: Not to mention it would look incredibly dumb if Sony hasn't shown the PS4 itself and Microsoft suddenly unveils the Xbox itself and details about it..
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HappyGaming  +   550d ago
In February PS4 managed to get a lot of attention in news articles and magazines, free advertising. Now if the 720 is announced every article that informs people about it will have something along the lines of "720 is releasing later this year alongside PS4 which has been announced for a Holiday season release in 2013" So that will inform even more people. Finally Sony get to have a comeback because when they announce the design of the PS4 again the media will publish it because now they will have a picture to fill up their pages so again more free marketing.
Cryptcuzz  +   550d ago
I certainly hope they would reveal how the PS4 looks by then. I am excited for this now, normally I would not since I normally do not watch European shows, but now the Champions League is on my radar!
Gamer1982  +   549d ago
Final design won't be until E3 I suspect so we won't see it. Saying that if they come out and say "hey the final designs gonna be in the advert" imagine how many people would tune into the game just for that advert?
PirateThom  +   550d ago
Imagine if the final design was shown in this ad for the first time.
GalacticEmpire  +   550d ago
That would be mind blowing.

It kind of hints that we'll see the final design before May 25 because it's unlikely they'll start advertising without a box to show.
ps3vita4life  +   550d ago
Sony did say that there would be various ps4 conferences throughout the year. Plus, there was a rumor that another conference would be held in late april/early may so it's likely that we will see the final design before May 25. These next few months will be so exciting !!!
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KwietStorm  +   550d ago
I'd say a silhouette at best.
NBT91  +   550d ago
EA just announced Fifa 14, it'll be cool if Sony show that and like how people can use the share function to show goals etc easily. I mean for football fans.
GribbleGrunger  +   550d ago
So they're advertising it in May. Could we possibly be seeing something unprecedented here? A console that actually launches AT E3 ... Now wouldn't that be something.
#4 (Edited 550d ago ) | Agree(10) | Disagree(8) | Report | Reply
Jek_Porkins  +   550d ago
The Sega Saturn launched at E3, to the surprise of everyone.

I highly doubt Sony will launch a console like that though, they will want to build up hype and anticipation and give people time to get pre-orders in. Aside from all of that, they said Holiday 2013 at the unveiling.

@Why o why
I lived it, they announced that the Saturn was already available during their E3 show.

Even if Sony held an event or two before E3, I highly doubt they'd be ready for a launch right after E3, I realize that it's wishful thinking, but realistically they'll want that holiday hype and money. A launch in the Summer might not go as well.
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GribbleGrunger  +   550d ago
Yeah, I was just made aware of that over at another forum. It'd still be quite a nice 'shock' though :)

As for building hype: Sony are rumoured to be having another event BEFORE E3. You never know.

edit: It's not wishful thinking. It's just a thought. 'Wishful thinking' is something born out of desperation and I'm certainly not desperate for it to release then. I'm probably looking at next year before I buy the PS4 anyway. The PS3 has plenty more for me.
#4.1.1 (Edited 550d ago ) | Agree(5) | Disagree(5) | Report
Why o why  +   550d ago
How the eff did you remember that. . Crazy.
Pintheshadows  +   550d ago
I still have my Saturn. Why you ask? Steep Slope Sliders I reply. The best snowboarding game ever made. Yeah that's right, I said it. I like it more than Cool Boarders and SSX.
famoussasjohn  +   550d ago
Doubt it will happen since they said it would be released holiday 2013 during their reveal.
GribbleGrunger  +   550d ago
Sony also said that they wouldn't reveal first. That's besides the point though. It's just a thought, nothing more, nothing less.
famoussasjohn  +   550d ago
GribbleGrunger - while that's true, I still don't see them having the console fully ready for launch until Holiday season.
Walker  +   550d ago
go sony, go go
Munky  +   550d ago
Smart move, but Sony has EMEA locked down anyways.
Plagasx  +   550d ago
I hope the PS4 ads are as awesome as this:

Related video
#7 (Edited 550d ago ) | Agree(2) | Disagree(7) | Report | Reply
chrisarsenalsavart  +   550d ago
i hope not,
they need advertising that keeps people saying " i want one", not "wtf was that".
shadowwizard  +   550d ago
Champions League is one of the most watched sports event on the World, so it's a smart move, good job Sony.
Sandmano  +   550d ago
It was a great idea from playstation to become a champions league sponsors all those years ago. Not really " smart move" it's expected considering their long time sponsors it would be complete idiocy if they didn't take advantage. If they weren't sponsors then I would call it a smart move and say they did a food job but its expected...

Let MS keep their Super Bowl or whatever it's called Sony have the CHAMPIONS LEAGUE!!!
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betan21   550d ago | Trolling | show
wenaldy  +   550d ago
Pintheshadows  +   550d ago
I hope Dortmund win it.
Sandmano  +   550d ago
Barca? Bunch of complainers. Anyway perfect venue they are sponsors so its expected all of Europe will be watching the thing is I think it would be in Sonys favour too show how the console looks I mean how else will they advertise it?

Also hoping for a Dortmund barca final where Dortmund demolish Barca :D
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Majin-vegeta  +   550d ago
Pintheshadows  +   550d ago
abzdine  +   550d ago
Halaaaa Real Madrid!
Nice way to promote it, very nice! Now do you think Champion's League game on FIFA or PES on xbox will have the same ads of PS4? :D
grassyknoll  +   550d ago
If they're promote PS4 in the UK in May, it's almost definitely out in Europe this year! Great news!
#12 (Edited 550d ago ) | Agree(6) | Disagree(1) | Report | Reply
Pintheshadows  +   550d ago
That is a very good point. Worldwide release seems likely at this point. They wouldn't begin an advertising campaign almost 10 months before launching (assuming on March in Europe if not a worldwide release). By the time it came out hype would have simmered down somewhat.
NBT91  +   550d ago
Yeah they really do seen to have learned from the mistakes of the admittedly shaky ps3 launch. I like it.
sprinterboy  +   550d ago
Looking fwd to the final now lol, be nice to see new footage of games, maybe there will be a football trailer in there too.

Saw a BF4 trailer yesterday on UK TV which was a suprise since its not out till Oct/Nov time
jay2  +   550d ago
Sarobi  +   550d ago
They should of considered making an ad for the NBA playoffs as well.
KingKevo  +   550d ago
Not a surprise because tons of people will watch the semi-finals and the final and PlayStation is an official sponsor already and they've already used the CL to promote the 'See The Future'-campaign.

Edit: Btw it's really cool and Bayern will win the CL ;)
#16 (Edited 550d ago ) | Agree(1) | Disagree(2) | Report | Reply
FoxHound_  +   550d ago
Very smart marketing on Sony's part.
sway_z  +   550d ago
Could this mean we may get to see the console prior to E3?

..Seems really strange to spend part of that 100 million budget during Champions League commercials if they don't show the damn thing :)
Soldierone  +   550d ago
Sony is going to show off the design when MS eventually announces their Box. It will take wind from MS' sails. Thats why MS is holding off so long. Sony has a PR throat hold over them right now, so they need to strategize and find a way to counter it. They come out and say "well here it is, the XBox" then Sony will go "look at the PS4 design!!! And some new games!!" the next day.
WeAreLegion  +   550d ago
I'm from 'MURICA. I have never heard of Champions League. I'm assuming that's football/soccer? Not sure how I've missed it for so long, but I guess I have.
fsfsxii  +   550d ago
If i remember correctly, Sony has been advertising in the Champions League since 2010 or 2009, at every match i see a Sony AD either for PS3 or PSV, well, good marketing strategy
HK5A  +   549d ago
Oh My God! Sony advertising the PS4 That's so coooooool

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