Submitted by HyperBear 739d ago | opinion piece

How the next Xbox can win the cable TV war

The battle for the future of television is just beginning, but it looks to be a long one. One of the key players is Microsoft, which has spent the past several years morphing its Xbox 360 from a straight-up gaming console into one of the best video-streaming boxes you can buy.

Of course, the current Xbox 360 is getting long in the tooth, and the next-generation model is expected to be announced soon, and to be available as early as the end of 2013. And TV services look to be just as central to the core of that device as gaming. (Microsoft, Tech, Xbox One)

NastyLeftHook0  +   739d ago
lol cable tv war, now thats funny.
Knight_Crawler  +   739d ago
The cable TV war is larger than you think and with inernet movie services like NetFlix and Crackle taken over, its no wonder cable comapaies want to jump on the XBox Mini since the Xbox brand already has a huge fanbase.

The XBox Mini if done right could change the game up for both Apple and Google since MS has and edge over them with the XBox and Windows name.

Times are changing and the gaming console that you once knew that was just didcated to gaming is no longer - with Twitter, Facebool, Intagram, Hulu, NetFlix, Skype, Amazon, YouTube and many other apps becoming a part of people every day life, this move is just logicle by MS.
#1.1 (Edited 739d ago ) | Agree(12) | Disagree(18) | Report | Reply
Godmars290  +   739d ago
Its things like Netflix and Hulu which are competing with cable. That cable companies aren't changing their tracking methods to include online or streamlining themselves as they only increase fees. Consumers are looking/demanding cheaper, alicart services, and the cable companies are fighting them. Which is why MS is taking the route they are with Xbox3.

The thing is not only are they not the only game in town, but the overall weakness of their approach has shown a weakness. They had Netflix on a console platform all themselves for months, but as soon as it became available on the PS3 and Wii it quickly fell to 3rd - if not lower - because of the XBL requirement.

Its going to be that inability just to give people something like Youtube or Hulu, which is going to cost them.
GalacticEmpire  +   739d ago

Sorry i'm not a grammar nazi but that's just hilarious :D

Also, Xbox mini is just a rumor at this point and all the apps you mentioned will inevitably be on competeting platforms too.
#1.1.2 (Edited 739d ago ) | Agree(8) | Disagree(2) | Report
Septic  +   739d ago

I'm sorry but I don't understand your logic at all. MS may have been slow in incorporating YouTube or Netflix effectively, it doesn't prevent them from taking a more concerted and effective step towards offering cable services if they now put a greater focus on it.

If we apply your logic, Sonys inability to even implement rudimentary social features on the PS3 should cost them with the PS4. But we all know that isn't true.
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nukeitall  +   739d ago

"They had Netflix on a console platform all themselves for months, but as soon as it became available on the PS3 and Wii it quickly fell to 3rd - if not lower - because of the XBL requirement."

That is their strength, but I don't expect you to see it since you are pretty much anti-MS.

Their strength is they were first with Netflix, and everyone else just copied. They are also the only one with a fee, and still maintaining massive userbase for general entertainment.

Basically they are able to re-invest their funds into further improvements, and create these partnerships.

If you look around, MS seemingly is the first with indie games, then Netflix and apps, party chat, beacons, hot patching (no need to restart your game, quickly download patch and play) and so on.

When was the last time Xbox Live was down for maintenaince? Don't even remember, because it's done while the network is online. Now compare that to the competition? Does that mean the competition has a history of ...you know what!

People give MS flack for exclusives, but they really have done a marvelous job with their online network. Improving it leaps and bounds while the competition still hasn't caught up on many features. All they have to do is copy for G's sake.

What does that tell you about the competition?
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kreate  +   739d ago

godmars as well as many others are gamers, and when it comes to gaming, sony has the right attitude about gaming.

microsoft has the right attitude about business.

microsoft is a software company since the 90's. their greatest strength is the online. but their strength is being challenged by companies like google/apple and other companies.

sony's greatest strength is gaming, and they are better at it than Microsoft just like how Microsoft is better than sony in the online department.

u could also say sony is a better hardware company than Microsoft.

if u love gaming, u should support sony. i dont understand why some gamers want sony to fail.
#1.1.5 (Edited 739d ago ) | Agree(3) | Disagree(1) | Report
Skips  +   739d ago
Instead of how it can win the console war against Sony and Nintendo.

"How will Xbox 720 be the best TV provider?" lol

I'm sorry, but I buy consoles to play games. : / Stuff like T.V. and whatnot come last.
#1.2 (Edited 739d ago ) | Agree(8) | Disagree(6) | Report | Reply
dedicatedtogamers  +   739d ago
So, it has begun. The major tech websites are already forgetting that "Xbox" was (formerly, it seems) a gaming brand and now it is a media-center brand. They're already high-fiving one another as a Microsoft-made cable box approaches.

Meanwhile, in Videogame-land, gamers are bewildered. "But I thought Microsoft was a gaming company".

Then a veteran gamer who grew up playing games on MS-DOS rests his weary hand on the gamer's shoulder and says "No, son. They aren't. You've been fooled, like so many of us have been in the past"

And at the end of the year, NextBox wins "Best Piece of New Tech 2013" for its TV-and-movie-streaming capabilities. Some gamers buy it anyway because of Halo 5 or Forza or Gears or Alan Wake and a handful of other games are announced, because they're afraid they'll miss out. Believe me: it has happened before, too many times to count, on previous MS platforms. The media will rally behind this new champion of the cable-box market, all while forgetting the videogame fans who made it all possible

And the cycle will begin again.
#1.3 (Edited 739d ago ) | Agree(8) | Disagree(4) | Report | Reply
Septic  +   739d ago
This is why you're never invited to parties.
edonus  +   739d ago
This one of those things that people dont think about and underestimate then by the end of next holiday season they have outsold their competition by an extra 6 million and everybody is looking shocked.

This isnt only about TV and services, this is about technology. I can use my cable box interface and tv interface but having it all integrated into one thing is awesome. Imagine switching from tv to game as easy as changing a channel, or having you game and tv or different apps running at the same time. Or check what coming on tv when I am playing a game as simple as search.
What do you think the appeal of all that Apple tv and google tv stuff is about. Being able to do that thing were you just send pictures and videos straight to your tv.
This stuff is big, Sony dont like to talk about this stuff because their base is insane, I saw on Bestbuy when I was looking at the Ps4 section they said they had a PS app for tablets that did the second screen stuff like 360s smartglass. Smartglass is cool and nice to have and when all this stuff become the norm the developers will start using it and not just for games, lots of movies and TV shows now have a sync feature..... I can only imagine that expanded.
ALLWRONG  +   739d ago
Did you just try and downplay the cable market? The same fast internet and HD entertainment delivery system that covers almost all of North America?
#1.5 (Edited 739d ago ) | Agree(1) | Disagree(4) | Report | Reply
Gimmemorebubblez  +   739d ago
I dont care about cable TV, I care about the exclusive titles on the Nextbox. But as long as gaming does not get sidelined in anyway, Im fine with it. MS has the market-presense and cash to make it a success.

Also (Please don't start a flame-war) Sony up until mid last year was the only official Google TV maker, so who knows maybe Sony could respond by putting Google TV on the Ps4.
#2 (Edited 739d ago ) | Agree(1) | Disagree(7) | Report | Reply
ThatCanadianGuy514  +   739d ago
>still paying for TV

GamerzElite  +   739d ago
LOL Cable War?
danny818  +   739d ago
Its gonna die. Why would anyone want to do such a thing. console have one purpose. Gaming.
#5 (Edited 739d ago ) | Agree(5) | Disagree(4) | Report | Reply
JBSleek  +   739d ago
Console has one purpose? What technology device in 2013 does one thing anymore?
danny818  +   738d ago
I know know its not a necesity tho. Its like psvita wifi and 3G
BattleAxe  +   739d ago
"How the next Xbox can win the cable TV war"

Now this is exactly where I see Microsoft focusing their attention lol. Why oh why would anyone buy this console if most of the rumors are true...
#6 (Edited 739d ago ) | Agree(6) | Disagree(2) | Report | Reply
DivineAssault  +   739d ago
NO.. Just no
grimmweisse  +   739d ago
Last I checked I wanted a gaming machine. I fear that MS is treading into too things and forgetting what made the Xbox a success. I really hope the do announce some good first party titles for the 720 and new IPs, and not overly focus on other functions like tv integration, streaming services, social aspects or kinect.

Games first, all that other shit last!
Morgue  +   739d ago
Imagine a 24hr news channel but only Xbox.

Arron Greenburg could be the new Glenn Beck.
#9 (Edited 739d ago ) | Agree(2) | Disagree(0) | Report | Reply
Evil_Ryu  +   739d ago
havent you sony fanboys learned from the always online rumour being debunked...guess not
prettyboy12  +   739d ago
how was it debunked when we dont know whats what?one rumor denies and then another rumor tries to confirm.point is nobody knows what this console is goin to do untill its been announced
dcbronco  +   739d ago
I think cable and TV will be a big part of the next Xbox. Joystiq has an article about MS trying to bring back Heros. Even if that is not your thing there are a lot of series that fit the core gamer demographics that MS could bring back. That would make Gold a better buy then renting some games. If you didn't already have them, it's because you probably didn't want them.

steve30x  +   739d ago
I dont need a console to act as my cable box when I have sattelite TV with over 100 channels.
Urusernamesucks  +   738d ago
Top four forms of entertainment


the hell with anyone who says a console cant have all of these at once, its 2013.
#13 (Edited 738d ago ) | Agree(1) | Disagree(2) | Report | Reply
steve30x  +   738d ago
I dont use my PS3 for movies because the noise of the motor in the fan irrates me. If the next consoles have silent fans in them then I will use my console for watching movies.
jeffgoldwin  +   737d ago
Troll article so the fanboys will argue and convince each other of nothing.

U do realize that only the websites of the flamebait articles win here, right?

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