An insider's take on what's wrong with the ESRB:
"I used to scoff at videogame reviewers who complained about all the terrible games they were 'forced' to play. I don't do that anymore, because I understand. I worked for the Entertainment Software Rating Board (ESRB), the industry's only official body for evaluating and labeling game content, and I rated approximately 700 games during my time there.
So I know what it's like to play (and, more often, watch) lousy games. More importantly, I know what's wrong with the industry's rating system, which has had a rough ride lately after the Grand Theft Auto Hot Coffee scandal, Manhunt 2 Mature-rating controversy, and -- worst of all -- pressure from politicians to legally regulate the system."