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Submitted by mathsman 451d ago | news

Sony Launch PlayStation 4 Branded Competition

Sony Computer Entertainment Europe (SCEE) has launched their first competition featuring the PlayStation 4 branding, offering consumers the chance to win tickets to the UEFA Champions League Final Wembley 2013. Going further than simply using the PlayStation 4 logo in association with the competition, SCEE are actually using this activity to raise awareness of some of the forthcoming console’s unique features. (Culture, PS4, Sony)

supremacy  +   451d ago
wonder if theyll be doing something similar out here in the u.s
deanobi   450d ago | Spam
GalacticEmpire  +   451d ago
Wonder if this is a result of the new marketing firm they went with for PS4? It's certainly a step in the right direction and building hype for PS4 now is smart since officially it has no simlarly specced competition.
wenaldy  +   451d ago
Barca the Champions!!!!!!!!
Brian1rr  +   451d ago
Madrid will win La Decima
BattleAxe  +   451d ago
If SCEA were to do something like this for Hockey in Canada, that would win Sony some huge brownie points.
Cryptcuzz  +   451d ago
Europe with Champions League, Canada with hockey, US with football, Asia with E-sport would be awesome. I'm sure they will advertise the PS4 in all major sporting and entertainment event, given the PS4 has an expected budget of $100 million in advertisement alone in the U.S.

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