The company, which projects it will sell 10 million iPhones by the end of 2008, is trying to make it easier for third-party developers to make cool stuff for the sleek, sexy devices. More cool stuff, more phones sold. And a key part of that effort, it seems, is games.
Electronic Arts showed off an iPhone-specific version of "Spore" during last week's presentation. The game, easily one of the most anticipated titles of the year, is the brainchild of "Sims" creator Will Wright. And Sega demonstrated a few minutes of "Super Monkey Ball," which makes use of the iPhone's "accelerometer," motion-detecting sensors that work much like the Wii remote.