Analog Addiction writes: "Last week Square Enix officially released the sales expectations of their recently released titles, including Tomb Raider, Sleeping Dogs and Hitman: Absolution. These expected numbers fell short, with Square Enix stating they “were very disappointed to see that the high scores did not translate to actual sales performance”.
Over the past year many gaming companies have closed due to poor sales, many more companies have lost money due to their overly high expectations of their games sales. With an industry that was booming only a few years ago, the drops seems extraordinarily high. But is that really the case? Hugh Simmonds and Jamie Briggs tackle the theory that popular AAA titles, might be the reason for seemingly low sales. Could these sales actually be strong, yet companies expect more due to games like Call of Duty, Halo and FIFA?"