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Strategy Analytics on HD-DVD: Blu-ray Wins Battle, Not War ; To Sell 100 Million Units By 2012

Blu-ray Disc's victory over HD-DVD is the first battle in a much longer struggle, according to Strategy Analytics. A major challenge lies ahead if the industry is to persuade hundreds of millions of DVD owners that they should switch to a completely new format. DVD players costing less than $100 can already offer HD-like video quality through upscaling techniques. The industry must now unite behind a major promotional campaign to push Blu-ray Disc as the preferred optical disc standard for the high definition age.

"Blu-ray Disc has passed its first real test by beating HD-DVD," says David Mercer, Principal Analyst at Strategy Analytics. "But a much bigger challenge now lies ahead if BD is to become as successful as DVD, and content owners, retailers and manufacturers must now demonstrate that they can work together to promote BD effectively."

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Xeikon3231d ago (Edited 3231d ago )

You would have to be drunk, intoxicated or just plain retarded to play a PS3.

LightningPS33231d ago (Edited 3231d ago )

you got the plain retarded part down already.

bootsielon3231d ago

Look

Sony Scum
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Maybe he is not THAT retarded (don't get your hopes up though Xeikon, you're still mildly retarded). Nice sketch, lol.

BLUR1113231d ago (Edited 3231d ago )

................/´¯ /
S.............,/¯ /
O............/..../
N....../´¯/`...`/&a mp;a mp;a mp;# 180;¯¯`·¸
Y..../`/.../..../......./ 8;¯\
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Pain3231d ago

"You would have to be drunk, intoxicated or just plain retarded to play a": Crappy Old Gen 30%+ chance of
RROD and Paying to play Old gen per-to-per online Lan with Over priced Nicle and dime u Stupid with upscaled FAKE 1080p DVD Player?

+ Show (1) more replyLast reply 3231d ago
decapitator3231d ago (Edited 3231d ago )

Well it's doable. All Sony and BD group has to do is make BD players a little cheaper and give it more marketing push. They kinda have slacked with the advertising ever since HD DVD conceited defeat.

tidus0073230d ago

I am just sick an tired of these VIRAL MARKETERS

Please everyone mark the STORY as SPAM

Bill Gates3231d ago

I shiet you not, I almost but completely forgot all about HD-DVD up until this article......HHAHHAHAHHAHAHAHH

I'm serious too.

Massacre3231d ago

You guys should just let HD DVD rest in peace. Why stick a fork in a dead body ?

Silver3603231d ago

There is nothing wrong with a $300 player, but $30 movies is not good. What is the incentive to replace a movie you already have?Picture quality versus cost? No way.

humble_gamer3231d ago

at the current prices i would never re buy movies on blu ray that i already own on dvd. i have a xbr4 and its still not that important for 25 to 30 bucks a movie. however all new movie purchases will of course be bought on blu ray.

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