COMMENT | We Need To Talk: An Industry's Stubborn Failure To Communicate

We're living in an age where connectivity and communication has never been easier nor more widespread and accessible than ever before. The supercomputers in our pockets present an enormous virtual tapestry filled with thoughts, concepts, notions, and ideas. Consuming information has never been more immediate, and presenting it has never been easier. Yet in spite of this, there've been a number of gaffes, controversies, issues, spats, dramas, and follies to have emerged over the past couple of months, and one factor that has contributed to them all has been a failure to successfully communicate.

Of course, most of the little issues have centred around one topic: the concept of a game or console requiring a permanent connection to the internet.

Then there was the little drama with Microsoft Studios' Adam Orth playfully tweeting the following:

"Sorry, I don’t get the drama around having an ‘always on’ console. Every device now is ‘always on’. That’s the world we live in. #dealwithit.”

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fOrlOnhOpe571919d ago

It seems almost as important what your console of choice WON'T do as what it WILL. In a vacuum of information, its human nature to imagine and prepare yourself for the worst.
This is where Sony have got it right and MS are not helping themselves or their potential market.

adorie1918d ago

Blizzard, I'm looking at you.