Charlie of Xboxer360 writes, "Remember that one game trailer that tickled you, had you on the edge of your seat and discussing a game with your friends for two months? Remember when that game sucked? That’s because of a little issue called overhyping; see the developer and producers fed you overhyped nonsense, which you then perpetuated onto others, and it turned out neither of which were fully justified. Oh, alright, I’ll let you off because you were misled, but that doesn’t defeat the point; we’ve all been in that situation – a game has the face of a king and the garbs of a peasant conveniently off camera.
Producers and developers will usually have quite a vast budget for marketing – afterall nobody can buy a game they haven’t heard of. The way they produce these trailers is pretty spectacular, because they don’t want to just get you. They want to get you talking about it; this could mean using mystery, absurd depictions (Metal Gear Solid V: Phantom Pain’s initial trailer was pretty whacky) or even shock value. All of these are reasonably misleading in themselves, but that’s what marketing is there for; it’s to try to get people to buy the product. The bigger problem stems from when advertising downright lies."