EuroGamer - The Dutch called it tulpenwoede. In 1635, as Dutch society was enjoying its golden age, a craze for tulips swept the country. At the height of the fad, a single tulip bulb was reported as costing ten times the average annual wage. "Many individuals grew suddenly rich," wrote Scottish journalist Charle Mackay in his 1841 book, Extraordinary Popular Delusions and the Madness of Crowds. "A golden bait hung temptingly out before the people, and, one after the other, they rushed to the tulip marts, like flies around a honey-pot."