"No room for B-games," says Ubisoft Montreal head

Yannis Mallat on next-gen trends, rising development costs, and managing a team of more than 2,700 people.
If you're expecting the next generation of consoles to change everything, you may be a bit disappointed. Speaking with GamesIndustry International at the Game Developers Conference last month, Ubisoft Montreal CEO Yannis Mallat said he expects a continuation of market trends that have emerged in recent years.
"You gather as much talent as possible, and you give them three things: Trust, means, and insane challenges. Usually they come back with pretty good stuff."

[PopRocks359]

"No B-games" eh? While I commend Ubisoft for their work on the AAA games they bring out, why the heck do they also produce shovelware, like the fitness and Rabbids games?

Well the answer's obvious; "$$$".

[No FanS Land]

well the thing is that the raving rabbids games are developped in ubisoft france, and other shovelware.

while ubi montreal is known for AC, Watchdogs, anything Tom Clancy. But I agree that AC is getting on my nerves.

[3-4-5]

AC is slowly becoming a "B" game so they better watch it.

[profgerbik]

Meh Ubisoft has always been hit or miss for a long time now. So sure I guess when I see it happen first. Cause they have made games that probably would be graded lower than a B to begin with.

Just being realistic. Hell I love some of their games but some of them are just terrible. To each their own maybe someone out there loves them all but every game Ubisoft has made has been B's and A's? I don't think so.

I would hope they mean it though. That is bold statement, I will say.

[profgerbik]

I hate when I click edit and it instead posts the same message twice.

[Prcko]

costs are getting higher

[Roper316]

I'll take a good B game like Deadly Premonition over their yearly AC releases

[pissed999]

Without b-quility games, Ubisoft wouldn't be producing anything.

[CouldHaveYelledUiiW]

People have been warning us of this for years.
Now Ubisoft is saying it.

This may mean less games-

-OR hopefully less Shovelware.
No titles that end in "z" from Ubisoft! ;)

The only thing I worry about, is whether WiiU titles are going to be delineated as "B" titles. Not really happening with Ubisoft, WiiU got Splinter Cell, but from other companies.

I hope that the Industry can stay successful even with the rising cost-

[TuxedoMoon]

Throwing more money at a game doesn't automagically mean it will be a better game. Why is it that B-games like The Walking Dead and Journey beat out the much higher budget games that came out that year? Most A tier games are rehashes like COD and ASScreed.

Xenoblade and the Last Story offered a pretty good amount of value, imo. Metal Gear Rising was a lot better than DmC:dmc imo, and I think capcom threw more money into DmC:dmc than Kojima with MGR:R (not too sure about the production cost for both games). Look at the monstrosity that was FF13. Shenmue was a super expensive game and a great game...that no one played.

[e-p-ayeaH]

Ubisoft exists now because of B games.

[kratos_TheGoat]

ac3 is a b/c game. ac2 is still the best game in the series

[kesvalk]

news flash ubisoft, most of your games are B level.

[Novistador]

So that means they will just rehash Assassins creed till it dies a slow and painful death? Ubisoft remember you started off as a small company before making tons of different games, just because it isn't AAA doesn't mean it wont be good.