MS: shift away from discs will happen sooner than any of us think
Xbox Europe boss, Chris Lewis, has been praising digital downloads and dismissing Blu-rays victory. He says we will soon look back at shiny discs in the way that we think about vinyl or VCRs today. Lewis believes that despite Blu-rays victory the transition from downloads to digital discs will happen sooner than any of us think. "That's the future direction, and I think that's going to be the case in the next 12-18 months," he said. He concluded that HD DVDs demise will have no effect on the Xbox 360 and that their system is the best for digital downloads.
"That's the future direction, and I think that's going to be the case in the next 12-18 months," he predicted. "I think we're going to be talking much more about that than anything else. Do I think that this Christmas will somehow be defined by DVD playback? I genuinely don't think that will be the case. I do not think that [the demise of HD DVD] will have any material impact on our console velocity. And I think other factors, specifically our architecture around downloads, is far more advantageous and important for the future."
He added: "We are best placed to offer that, we already offer that, our online pedigree is such that we will offer the best and most seamless experience."