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GameStick: Selling the Shop Window

GI - At the moment, smart TV feels a bit like the firework that never went off. Touted as the next big monetiser for a couple of years by the great and the good, smart TV is a topic which has since largely disappeared from the programmes of conferences and the columns of sites like ours. Whilst it's worth remembering that for many years mobile gaming was thought to be always the bridesmaid and never the bride, smart TV simply doesn't have that critical mass of market penetration yet, nor is the technology proceeding as remarkably fast.

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