It turns out boomer women do play computer games.
And do they ever. The business of cranking out casual games is mushrooming. Consumers paid $2.25 billion for such games last year, and the demand for titles like "Diner Dash" is growing 20% year-over-year, according to the Casual Gaming Association.
And while casual games appeal to everyone from pre-teens to old men, women over 35 are the most likely to pay for them; 75% percent of those who pay for casual games are women, and 72% are over 35 years old.
The result: The gaming industry -- from Microsoft and Nintendo to social networks like Facebook and Bebo -- is hustling to remake itself to please these growing numbers of paying customers who are not going to buy "Grand Theft Auto IV".