Enthusiastic developer Peter Molyneux has revealed how he thinks the games industry needs to innovate in order to grow – by creating games that make a player feel loved.
The Lionhead boss was addressing an audience of games industry peers in London last week, as part of EA lecture, 'The Industry Speaks: The Future of Entertainment'.
Speaking of the development of upcoming Xbox 360 title Fable 2, and its new features, Molyneux said: "The big feature is the emotions that I want to you to feel. And for me, that is where the revolution comes."
"We have felt the emotion of killing and maiming and the emotions of power. But we need more complex and interesting emotions. That is where real innovation is going to come from."
He said that online play has the potential to bring players together, and open gaming up to a much wider audience, provided it was possible to make players feel loved.