What is the line between good marketing and too much? Did Bioshock: Infinite cross it?
It's very necessary that the publishers hype their releases. In this day and age we've seen games like AC3 get by on hype alone. It could make a huge difference in sales by releasing a great game that's underrated (Tom Raider) or overexposing a bad game that everyone hates (Aliens Colonial Marines).
It's not just necessary, it also has a HUGE impact on consumer opinions. Take a look at Black Ops Declassified. Now regardless of the games actual quality (which I don't want to debate about), many people were skeptical of the lack of news / details surrounding the title. When the game finally released, Activsion didn't bother to send out review copies, which made the game look really bad. The same thing happened with The Walking Dead Survival Instinct, all the Borderlands 2 DLC packs (seriously, most were announced the week before they released and Hammerlock had ZERO additional hype in the month long span till release) and plenty of other titles. The thing is, people expect companies to try to sell you something, so when they don't... well it looks like a lack of faith. Even without the review scores, I think a lot of people lost faith in declassified over the lack of review copies. Nothing says this game sucks, quite like the publisher doing everything in their power to keep the title a secret.
I think these publishers don't measure the impact of hyping VS not hyping a game as it relates to sales. Sometimes they have an advertising budget and it gets blown during release of the title then they expect gamers to keep tabs on the DLC & expansion so they don't invest as much. If they measured how effective putting X amount of dollars into promotions is then they can quantify the monetary value of said 'hype'.
With fewer games being made the hype does seem to start earlier and there's also the problem of too many games still shipping for Christmas.
Well I can't say I disagree, but I wouldn't say I agree either. The thing is, most of the hype came from independent sources, over the actual companies. Sure they might have released "too many" trailers / interviews, but the name sold BioShock more than any of the interviews / trailers did. The only "real" problem with hype, is that it messes with your mentality going into the game. I played BioShock well over a year after the game first releases and thought it was only okay. Sure the setting / story were fantastic, but I wasn't impressed with the gameplay, nor can I say I truly enjoyed the game. I also decided to give Infinite a shot after a friend told me it was literally the "best thing ever" and her mind was "blown away by the stunning ending", though it didn't exactly do it for me. In a lot of ways I felt like I was playing a better looking BioShock 1 in a new location. I do think some people are over selling it and this only results in inflated expectations. I can't honestly say I truly loved a game that I got AFTER all the hype, since it's virtually impossible to be anywhere near that great. On the other hand, some of my best experiences were little minor things that I didn't expect. Like when I beat Double Dragon Neon, I was having an okay time till I saw the song and when I got the trophy at that part during the song, well... it's hard to say I don't have fond memories of it. I can list several more examples, but I think any "true" gamer knows where I am coming from.
But BioShock Infinite > Hype... the game is way better than I expected.
The problem with trying to hype up a game is that you get people like Cevat Yerli who purposely take jabs at other games instead of promoting their own.
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