90°
Submitted by KrisK 814d ago | opinion piece

The Impacts of Hype

What is the line between good marketing and too much? Did Bioshock: Infinite cross it? (2K Games, BioShock, BioShock: Infinite, Industry, Irrational Games, PC, PS3, Xbox 360)

YoureINMYWay85  +   814d ago
Sweet, hype!
Magnagamer222  +   814d ago
It's very necessary that the publishers hype their releases. In this day and age we've seen games like AC3 get by on hype alone. It could make a huge difference in sales by releasing a great game that's underrated (Tom Raider) or overexposing a bad game that everyone hates (Aliens Colonial Marines).

Related video
#2 (Edited 814d ago ) | Agree(0) | Disagree(1) | Report | Reply
admiralvic  +   814d ago
It's not just necessary, it also has a HUGE impact on consumer opinions.

Take a look at Black Ops Declassified. Now regardless of the games actual quality (which I don't want to debate about), many people were skeptical of the lack of news / details surrounding the title. When the game finally released, Activsion didn't bother to send out review copies, which made the game look really bad.

The same thing happened with The Walking Dead Survival Instinct, all the Borderlands 2 DLC packs (seriously, most were announced the week before they released and Hammerlock had ZERO additional hype in the month long span till release) and plenty of other titles. The thing is, people expect companies to try to sell you something, so when they don't... well it looks like a lack of faith. Even without the review scores, I think a lot of people lost faith in declassified over the lack of review copies. Nothing says this game sucks, quite like the publisher doing everything in their power to keep the title a secret.
Magnagamer222  +   813d ago
I think these publishers don't measure the impact of hyping VS not hyping a game as it relates to sales. Sometimes they have an advertising budget and it gets blown during release of the title then they expect gamers to keep tabs on the DLC & expansion so they don't invest as much. If they measured how effective putting X amount of dollars into promotions is then they can quantify the monetary value of said 'hype'.
jagiii  +   814d ago
With fewer games being made the hype does seem to start earlier and there's also the problem of too many games still shipping for Christmas.
admiralvic  +   814d ago
Well I can't say I disagree, but I wouldn't say I agree either. The thing is, most of the hype came from independent sources, over the actual companies. Sure they might have released "too many" trailers / interviews, but the name sold BioShock more than any of the interviews / trailers did.

The only "real" problem with hype, is that it messes with your mentality going into the game. I played BioShock well over a year after the game first releases and thought it was only okay. Sure the setting / story were fantastic, but I wasn't impressed with the gameplay, nor can I say I truly enjoyed the game. I also decided to give Infinite a shot after a friend told me it was literally the "best thing ever" and her mind was "blown away by the stunning ending", though it didn't exactly do it for me. In a lot of ways I felt like I was playing a better looking BioShock 1 in a new location. I do think some people are over selling it and this only results in inflated expectations. I can't honestly say I truly loved a game that I got AFTER all the hype, since it's virtually impossible to be anywhere near that great.

On the other hand, some of my best experiences were little minor things that I didn't expect. Like when I beat Double Dragon Neon, I was having an okay time till I saw the song and when I got the trophy at that part during the song, well... it's hard to say I don't have fond memories of it. I can list several more examples, but I think any "true" gamer knows where I am coming from.
ethomaz  +   814d ago
But BioShock Infinite > Hype... the game is way better than I expected.
Mikefizzled  +   814d ago
The problem with trying to hype up a game is that you get people like Cevat Yerli who purposely take jabs at other games instead of promoting their own.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Xbox One Won't Abandon Japan; Microsoft's New Local CEO Boasts Better Games than Ever Before

9m ago - Today Microsoft Japan Held a press briefing in Tokyo, outlining the corporate strategy for the ne... | Xbox One
30°

Thoughts on the E3 2015 Press Conferences

10m ago - Hex gives her thoughts on the Press Conferences from E3 2015. It looks like this generation of ga... | PC
Ad

Gamepedia

Now - The largest video game wiki platform on the web, featuring hundreds of community-driven wiki projects. | Promoted post
20°

Batman: Arkham Knight Review | Hey Poor Player

24m ago - Despite some overambitious new mechanics, Arkham Knight makes for a very strong conclusion to Roc... | PC
40°

Konami looks back at E3 2015 in 'Eyes of the Fox' recap video

25m ago - Konami has published a new video that looks back at Metal Gear Solid V's E3 presence, showing the... | PC

Horror Games & VR: A New Level of Terror or a Dead End?

29m ago - VRFocus hosts a guest piece from Liz Mercuri, Prince William Scholar currently researching the fi... | Dev