Submitted by Erimgard 916d ago | video

Adam Sessler Bashes Metacritic, Video Game Marketing

Adam Sessler bashes Metacritic, saying that an industry that depends so heavily on review scores is a broken system, and video games should be more like Hollywood where (in his own words) "piss-poor quality products" like Avatar can succeed with good enough marketing. (Adam Sessler, Industry)

Credit url: gengame.net
Attached Video
Erimgard  +   916d ago
I can agree that it's unfair that some companies determine pay based on review scores (whether or not game sales are profitable) but why on earth would you want "piss-poor" games to succeed? That doesn't seem like a step forward for the industry at all.
Why o why  +   916d ago
Im glad others feel this way. Metacritic has been a tool for ages. Zero transparency on why they give some sites greater weighing than others. I did notice many western sites high up on the list that metacritic tried to debunk the other week.....they still didn't explain why movie sites had greater credence than dedicated gaming sites or what their weighing was.

The fact peoples livelihoods could be changed because of a metascore already shows me it has become too important in the gaming industry.

Another thing why meta is broken is because some of the sites it gets its numbers from are broken. Look how many scandals have been exposed during this gen so if you put crap in you'll only get crap out the other side with a sprinkle of un transparent weighing
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Reibooi  +   916d ago

He doesn't want bad games to succeed he wants to see the people who make a game paid. I remember hearing how Obsidian missed out on a Bonus when working on New Vegas because it was ONE POINT lower then what Bethesda wanted it to get rated on metacritic. However we all know New Vegas was a success.

What Adam meant is that Hollywood makes crap movies that make a crap ton of money and get trashed in the reviews but that industry pays the people who worked on it because that is what a company should do.(he refers to Twilight as a example. Made tons of money but is crap and reviews reflected that) The person did their job and should be paid regardless of if it wasn't reviewed as well as would be liked by the publisher.
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Erimgard  +   916d ago
I understand the point he's driving at, and people should get paid the full amount regardless, but games selling on name/advertising alone and then getting backlash from gamers is just as big of an issue as the messed up rating system.

There needs to be a balance between marketing push and reviews, because if either one gets too much relevance, someone's going to get burned. Either the developer or the consumer.
Blaze929  +   916d ago
is it me or does it seem like Adam Sessler has been talking a lot lately o_O?...more than usual?
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Reibooi  +   916d ago
It's because he doesn't work at G4 now and he doesn't have to censor himself. He basically can say whatever he wants to say when he has a thought because no one above him is telling him not to. He just thinks of something and posts a video. It didn't used to be like that when he was at G4.
Rupee  +   916d ago
He's got a website/YouTube channel thats picking up speed. The related video is part of his show. A weekly segment called "Sessler's Something".
christheredhead  +   916d ago
Adam has always been spot on with his stance against Metacritic. The site is only beneficial for PR, marketing and publishers/devs in certain instances. Otherwise, Metacritic is fairly irrelevant for gamers and I still see no purpose in the site.

I've always hated the number system and Metacritic makes the problem much worse. People get enraged over scores all the time and it makes no sense. Reviews are always opinion based and so is the score attached. Anytime someone brings up Metacritic in a debate or topic I just shake my head in embarassement.
SaffronCurse  +   916d ago
Get rid of the number system= problem solved.
BanBrother  +   916d ago
Yes chris, he has always been tough on Metacritic.

Fair enough as well. Some Publishers are using those scores to determine whether employees get a bonus or not (yes, people who have spent many sleepless nights making the game and who have families to feed). Then you get those a-holes like Tom Chick who gives games with universal acclaim 2/10 or something absurd.

Also, love how metacritic puts a percentage on everything. Many reviewers who use the star system like Sessler are annoyed at that. They view 4 stars being equivalent to a 9/10 by most people, whereas metacritic does a basic math 'solution' and says 80%.

They are basically putting a number on a review, which the person who reviewed the game disagrees with sometime. Sessler did a speech on this a while ago in front of the gaming media.
wishingW3L  +   916d ago
what I despise about Metacritic is that it has unknown gaming websites like "Xboxic" having more weight toward the average than a much more well known and respectable site like the GiantBomb (funded by Jeff Gerstmann). It really blows my mind and it makes absolutely no sense at all.
Tundra  +   916d ago
I honestly only rely on myself or friends for games. On meta, it's either the user reviews are plagued by fanboys against the game or review sites seemingly being paid off for high scores. It's hard to trust anything on that site.
LOGICWINS  +   916d ago
Here's the reason why critics of the movie/music industries aren't afraid to give poor reviews:

Because consumers will buy music/movie tickets despite bad reviews.

Music and movie tickers cost somewhere from $6-$20(depending if your watching a 3D movie). This is a small investment.

Games on the other hand are $60(a large investment). Therefore, the value of the opinion of a game critic is more valuable than that of a movie/music critic because the investment for a game is 3x as much as the investment for movie.

The more expensive the content your buying is, the more reliance there is on reviews. THATS why Metacritic is more detrimental to games than it is for music/movies.

Unless they are fans of the developer or prior installments of the game, most gamers WILL pay attention to reviews since it helps diminish the risk of blowing $40-$60 on a bad game.
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Erimgard  +   916d ago
Agreed entirely. Which is why it's all the more important that reviews be as accurate and unbiased (or unweighted especially in the case of Metacritic) as they can be. Unfortunately, that's now how things are right now, and some developers suffer as a result.
Outside_ofthe_Box  +   916d ago
***"most gamers WILL pay attention to reviews since it helps diminish the risk of blowing $40-$60 on a bad game."***

You finally understand. This is why it's important for reviewers to be as unbiased as possible.

I also feel that metacritc needs to take into account that 7/10 from one site may not necessarily be equivalent to a 7/10 from another site.
Number-Nine  +   916d ago
who cares about MC
LOGICWINS  +   916d ago
A lot of people apparently since it affects the livelihood of developers.
SpiralTear  +   916d ago
Metacritic flaunts convenience instead of being a truly analytical site. They capitalize on the fact that many consumers would rather have a single number decide their purchase instead of have to read/watch dozens of written/video reviews. However, fast access pales in comparison to effectiveness.

I'm very happy that Adam approached this topic, because I'm really tired of seeing people judge a game's quality using a Metascore (especially when said people haven't even played the damn game themselves). Kudos for him for being so up-front as well.
Audiggity  +   916d ago
How do you fix it? I agree it's a problem... 2 solutions, both related, and Sessler nailed one of them:

1. Better marketing, not "marketing" as it relies on greased palm reviews or BS averages and user scores.

2. Demos!!! What the F***? Why did demos vanish? If someone can play a demo and get the full gaming experience from it, not needing to play the full game, guess what? Your game sucks!

I've left behind the consoles (for now) in lieu of PC gaming once more. I am constantly surprised at how few demos are made available across any platform. Is it because "there's no money in demos"?

Maybe LOGICWINS has a valid point above, the pricepoint is steep to take such a risk. $60 for something you don't like kind of sucks. Perhaps episodic or tiered gaming would be a good workaround.

- Demo
- First 20% of the game for $15 (Think TellTale w/ Walking Dead)
- Full version still $60

Tiered gaming would open up a whole new realm of promotions as well.

Leaps forward with Steam and even console marketplaces should make this possible.

MilkMan  +   916d ago
The industry should allow for games and consoles of all shapes and sizes to flourish or perish based on its content. Not hype, not hair color, not new devs, not Meta scores, but plain ol' fashioned fun.

They are called games and gaming consoles (including PC)for a reason.

You will always have reviews, those that cannot create, critique. Its the way of the world. But these should be used to estimate whether or not you, as a singular gamer can live with what is offered.
Not a flat out dogma off all things gaming.
These critics are folks just like you, and like you they have biases and prejudices.

They are only human.

So buy (important thing there) what you want and play what you want.

"Infinite diversity in infinite combinations... symbolizing the elements that create truth and beauty."
I think they should make reviewing wiiU exclusive.

That would fix everything.
venom06  +   916d ago
its not Metacritic.... it gaming site REVIEWER in general.. wayyy too many fanboy reviewers have to wayyy too much control over sales and how good a game is. IGN is the worse disgusting example of this...
IcicleTrepan  +   916d ago
so what does Sessler do in his new show? he rates games out of 5. He's just as guilty.
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MidnytRain  +   916d ago
Not really the point...
JohnApocalypse  +   916d ago
How common is it when the Metascore can change a developer's salary? The only one I can think of is Fallout: New Vegas
ALLWRONG  +   916d ago
Metacritic is a sore, stop picking at it and it will go away.
FunAndGun  +   916d ago
Going to see a movie is $10 and a new game is $60.

It is much easier to waste $10 on a crappy experience then $60.
danthebios  +   916d ago
Good point adam,and for one i didnt agree why adam were sacked on xplay,in my view adam should just have stayed on and ended with xplay final show.
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