CVG's Tim Clark argues for clarity in games marketing
Is it really any different from Auto Manufacturers showing pictures of the top end version of each car in their commercials and brochures? Obviously developers want to show off the best version they can, how can they attract gamers to upgrade to a new system if they showed what Battlefield 4 looks like on the PS3 / 360.. I agree that it's a terrible strategy and ploy, but it's not like it's anything new..
The aim is for next-gen consoles to look amazing and current-gen consoles to look outdated. If someone buys Battlefield 4 for their 360 but then realizes that the graphics and features are a massive step down from what the trailer showed, they'll be kicking themselves that they didn't get the "next gen" version.
Yeah good point.
Should be suspicious of all trailers in any generation. Hell. Should be suspicious of all game announcements for that matter. Not react to them as if the Second Coming at least.
This has been going on for awhile, High End PCs have been the go to for ingame footage when able. Here is my idea, PCs should be the footage for cross-platform / cross-gen games, with a disclaimer to see the same video running on your choice system. Video demo: PC Link to where you can watch, PS3, Xbox360, Wii U, Durango, PS4. Then there would be no question as to what your game will look like compared to other and it would stop the misleading practices of the industry.
Too much work for marketing.
This makes me think of the Aliens demo vs. real game or the differences between the Bioshock Infinite release and the E3 2011 demo. It's a tactic of ramping up expectations and then releasing a product that may not live up to or doesn't contain what was once promised or shown. It's the Peter Molyneux cycle!
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.