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EDGE:The long silence. Why Microsoft needs to reveal its next Xbox, and quickly

Amid a torrent of damaging rumour and speculation around its next console, someone, somewhere at Microsoft is calm. They insist that they won’t be rushed into revealing their plans for 360’s successor; that it’s all under control. We’ll show it off when we’re ready, they say. Having their hand forced by Sony’s PS4 event would be a sign of weakness. It’s good to keep people waiting. It builds anticipation.

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The_Infected1202d ago

Their quickly is in late May obviously.

Blaze9291202d ago (Edited 1202d ago )

MS doesn't need to do anything. People who know about these "RUMORS" on the internet make up a very small population of the people who don't even know a new xbox is coming this year.

Rumors are just that, all talk. MS is probably like, so much hype on something we haven't even hinted at yet - this is great let em keep going! They know none of it is reaching the majority of consumers anyway.

darthv721202d ago

people say ms is being too quiet. then if they speak out about these rumors then the rumors are given more weight.

Its as if they cant say anything even in defense without there being some sort of guilt by association.

Their decision to keep quiet is a smart one as they are letting everyone else throw out whatever they think while MS knows what is real. soon we all will as well.

true/false, good/bad, left/right...the time will come for all of this to be put to rest.

in the meantime, i dont let it stop me from playing the games for ps3, 360, wii and any retro ones i am in the mood for. Lately i been on a serious KoF kick for saturn and dc.

sengoku1202d ago (Edited 1202d ago )

@blaze929
they can wait and play cool all they want.

Don't underestimate a game players need to keep up with the news on games and hardware.
it's not only the new xbox that's always online.

everybody knows about the PS4 as well as the shit storm surrounding the new M$ console.

all i can say they better have a very impressive show, (and i'm not talking about usher)

Blaze9291202d ago

"everybody knows about the PS4"

see, you don't know what you're talking about. If you think 'everybody' knows about the PS4, I don't even need to pay attention to you.

sengoku1202d ago (Edited 1202d ago )

wow?

when i say everybody i don't mean grandma joe living across the street, you did get that right?

i'm talking about gamers in general.
Most of us read some news once in a while you know..

lines don't just magically form coincidentally on the same day as a new console launches.

those be the gamers that read, and i hate to be the barre of bad news but there quite a few of them.

#dealwithit

Blaze9291202d ago (Edited 1202d ago )

Don't wow me, you said it. Your words, not mine.

Saigon1202d ago (Edited 1202d ago )

@Blaze929

I see where you are coming from, but it doesn't hold too much credit. I have a cousin who is a gamer X360 is his console of choice. I chose the PS3 this generation though I do have a 360. I asked, my cousin to talk to the family, my other cousins and friend, and see what system of choice they are going with for the next generation, so we can all have the same console and compete against each other. This was all done before Sony made their announcement. Even after the announcement and to this day, I am neutral but I do admit, I am leaning a certain direction because of all these creditable rumors from MS and the work Sony has done in preparation for the next generation. My cousin, doesn't know any information on the PS4 or the rumors of the Next Xbox. His decided system of choice, the Next Xbox. His reasoning is that he enjoyed the 360, so why not continue with that. This is common for most gamers, brand loyalty.

Now my problem with his decision is that he is a multi-plat gamer. His library consist of nothing but EA Sports, FPSs, etc and maybe one or two exclusives. He doesn't want to look up whats going on, he rather hear it when he hears it. On that, I respect that.

My point is that there are many gamers out there that does the same thing as my cousin. Mostly because they don't have the time to research. But when E3 comes or better yet the closer to E3 we get, watch how many gamers start tuning in and at that time, I can expect my cousin to have a descent conversation around the topic. The internet is going to be nuts around that time. It happens every year.

But I will say I have another cousin that stays on top of this information as I do and we converse about the topics all time. I know later i most likely will be discussing this topic with him.

+ Show (3) more repliesLast reply 1202d ago
fermcr1202d ago (Edited 1202d ago )

Let's wait and see what Microsoft has to show before declaring PS4 next gen winner. Until now we only have rumors.

For now the rumors aren't good (at least from my perspective), but let's wait for the next Xbox presentation and launch before passing judgment.

At the beginning of this generation, everybody declared the PS3 would win...

givemeshelter1202d ago

They don't have to reveal anything until they are ready. By them being silent they are getting so much free publicity.
Good or bad...it's still publicity and when they announce the reveal, everyone will be watching and listening...
PR tactic used many times before

stage881202d ago

Yeah... bad publicity isn't good for them. Look at all the gaming forums that you visit. There's tons of gamers wanting to jump ship as soon as physically possible.

theWB271202d ago

The posters on forums don't account for even 1/3 of system sales. That goes for the big three. There are a TON of gamers who never post on forums so that means nothing at all.

X-Alchemist1202d ago

yes but they haven't *seen* anything yet, and it would be silly to make a decision based on rumors alone. So I agree with the initial comment any publicity is good publicity all those people on the gaming forums will tune in for the announcement guaranteed.

givemeshelter1202d ago (Edited 1202d ago )

Gaming forums do not make the balance of the consumers buying consoles. The majority of consumers do not visit forums or sites like this.
I will get a million disagrees because this is N4G.COM but the majority of console sales are not from hardcore gamers who visit game sites like these or its forums.
The mistake Microsoft is making is not CONTROLLING the publicity in a way that will benefit them. One this is for sure, the reveal will be watched by many because of their silence.
@theWB27
Exactly. You ask the average gamer and most wont even know what this site is let alone other gaming sites, let alone going on them for news and posting on forums.
Hardcore gamers that follow game news like us DO NOT make up the vast majority of console and game sales. We simply don't. I know saying the truth on this site will get me slaughtered ad @theWB27 be prepared to lose bubbles stating what you did as I am prepared to lose the rest of mine. You cannot speak truth on this site or you get slaughtered LOL

jimbobwahey1202d ago

Actually, not all publicity is good, especially when you're going to try to sell a product. Bad publicity can in fact have very damaging consequences on sales once it hits the market.

Ever since the announcement of the PS4, gamers and the media alike have been talking about it constantly as the device snowballs in popularity. Meanwhile all Microsoft has is the occasional news story painting increasingly damning pictures of their new console.

This isn't something you can spin positively for Microsoft I'm afraid. They're in a very tough spot right now and will really have to pull off something special to recover. Merely doing okay/alright won't be enough at this point.

fermcr1202d ago

Not necessarily. Simcity had very bad publicity at launch... and sold like crack, and it's still selling.

Only time will tell if this publicity the next Xbox is getting, is going to be good or bad.

BrianC62341202d ago

In this case bad publicity is going to kill them. That whole nonsense about any publicity being good publicity is just that, nonsense.

MasterCornholio1202d ago

Microsoft will announce the 720 when they feel that it is the right time to announce it.

Deal with it.

T21202d ago

Ms can still put out a great console but they have a ton of work to do. As of now I put them as playing catch up. And yes there is such a thing as bad publicity ... Rumours can be very damaging to a business,

BrianC62341202d ago

I agree. They can't talk about their new console because they had to go back to the drawing board and make major changes. You can't make changes like that in a week. The rumors were they were using GDDR3 RAM but now that Sony is using GDDR5 RAM Microsoft probably has to use it too. That's a major change.

TheBrit1202d ago (Edited 1202d ago )

How are they playing catch up??? Catch up to some 'Specs' and application features that Sony has spoken about????

Crap in that case how about I just rattle off something that's far more powerful than the PS4, will that then mean Sony is playing catch up to my non-existent non-physical non-playable high specked console that I am building and that WILL release with all of the already announced features?? (DIG: Don't forget every smoke and mirrors event that Sony put on and only deliver on half of the stuff for the first year or so) - nothing that they have shown so far has been IN a console it's all been in high end p.c's - I wouldn't be surprised if the specs change somewhat by the time the system launches either.

Why doesn't everyone just wait and see instead of acting like complete knuckleheads thinking that Sony has suddenly taken over the world and especially before you rush over to your old consoles and act like a total dumb a.. and smash it based on things that are not proven yet.

T21202d ago (Edited 1202d ago )

It has nothing to do with physical specs and your comment about simply making up specs is ridiculous considering Sony already confirmed their specs and xbox would get zero benefit from making shit up... You are saying that Sony lied about " half their stuff as in the past " which is ridiculous ....
they are playing catch up in the pr game. Developers love the ps4 , people are excited, the specs look good, they are ahead of the game entirely. You missed my entire point , ms is catching up because they have literally DONE NOTHING. If you think that doesnt require catching up, your crazy ...and thats without dispelling all the nasty rumours.
MS has shown great marketing in the past so we see if they can pull it together ...

BattleReach1202d ago

They just need to announce the god damn thing this month, otherwise they're doomed.

Blaze9291202d ago

"otherwise they're doomed. "

wut -.-?

BattleReach1202d ago

whats the problem? I'm not very good in English but that was correct when it comes to grammar.

KaBaW1202d ago

I highly doubt he is referring to your spelling; it looks good to me.
I believe he is saying "wut -.-" to what you said, cause it's nonsense.
They aren't doomed. They will be fine by staying quiet until reveal.

However, afterwards, that will still be to be determined.

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